James Jerome Gibson (/ˈɡɪbsən/; January 27, 1904 – December 11, 1979) was an American psychologist and is considered to be one of the most important contributors to the field of visual perception. Gibson challenged the idea that the nervous system actively constructs conscious visual perception, and instead promoted ecological psychology, in which the mind directly perceives environmental stimuli without additional cognitive construction or processing. A Review of General Psychology survey, published in 2002, ranked him as the 88th most cited psychologist of the 20th century, tied with John Garcia, David Rumelhart, Louis Leon Thurstone, Margaret Floy Washburn, and Robert S. Woodworth.
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👉 James J. Gibson in the context of Perceptual psychology
Perceptual psychology is a subfield of cognitive psychology that concerns the conscious and unconscious innate aspects of the human cognitive system: perception.
A pioneer of the field was James J. Gibson. One major study was that of affordances, i.e. the perceived utility of objects in, or features of, one's surroundings. According to Gibson, such features or objects were perceived as affordances and not as separate or distinct objects in themselves. This view was central to several other fields as software user interface and usability engineering, environmentalism in psychology, and ultimately to political economy where the perceptual view was used to explain the omission of key inputs or consequences of economic transactions, i.e. resources and wastes.
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James J. Gibson in the context of Affordance
In psychology, affordance is what the environment offers the individual. In design, affordance has a narrower meaning; it refers to possible actions that an actor can readily perceive.
American psychologist James J. Gibson coined the term in his 1966 book, The Senses Considered as Perceptual Systems, and it occurs in many of his earlier essays. His best-known definition is from his 1979 book, The Ecological Approach to Visual Perception:
James J. Gibson in the context of Optical flow
Optical flow or optic flow is the pattern of apparent motion of objects, surfaces, and edges in a visual scene caused by the relative motion between an observer and a scene. Optical flow can also be defined as the distribution of apparent velocities of movement of brightness pattern in an image.
The concept of optical flow was introduced by the American psychologist James J. Gibson in the 1940s to describe the visual stimulus provided to animals moving through the world. Gibson stressed the importance of optic flow for affordance perception, the ability to discern possibilities for action within the environment. Followers of Gibson and his ecological approach to psychology have further demonstrated the role of the optical flow stimulus for the perception of movement by the observer in the world; perception of the shape, distance and movement of objects in the world; and the control of locomotion.