The Instamatic is a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963. The Instamatic was immensely successful, introducing a generation to low-cost photography and spawning numerous imitators.
During its heyday, the range was so ubiquitous that the Instamatic name is still frequently used as a generic trademark to refer to any inexpensive point-and-shoot camera.
The Eastman Kodak Company, referred to simply as Kodak (/ˈkoʊdæk/), is an American public company that produces various products related to its historic basis in film photography. The company is headquartered in Rochester, New York, and is incorporated in New Jersey. It is best known for photographic film products, which it brought to a mass market for the first time.
Kodak began as a partnership between George Eastman and Henry A. Strong to develop a film roll camera. After the release of the Kodak camera, Eastman Kodak was incorporated on May 23, 1892. Under Eastman's direction, the company became one of the world's largest film and camera manufacturers, and also developed a model of welfare capitalism and a close relationship with the city of Rochester. During most of the 20th century, Kodak held a dominant position in photographic film, and produced several technological innovations through heavy investment in research and development at Kodak Research Laboratories. Kodak produced some of the most popular camera models of the 20th century, including the Brownie and Instamatic. The company's ubiquity was such that its "Kodak moment" tagline entered the common lexicon to describe a personal event that deserved to be recorded for posterity.
The Ciné-Kodak was the first movie camera for 16 mm, manufactured by the Eastman Kodak Company and introduced in 1923. It was intended for home movie making. Kodak released additional models, including magazine-loading cameras as the Magazine Ciné-Kodak line and a line of 8 mm cameras under the Ciné-Kodak Eight sub-brand. The final 16 mm camera was the Kodak Reflex Special, released in 1961, dropping the Ciné-Kodak brand altogether; Kodak ceased production of 16 mm cameras in 1968, but continued to produce 8 mm and Super 8 film cameras under the Ektasound and Instamatic brands.
126 film is a cartridge-based film format used in still photography. It was introduced by Kodak in 1963, and is associated mainly with low-end point-and-shoot cameras, particularly Kodak's own Instamatic series of cameras.
Although 126 was once very popular, as of 2008 it is no longer manufactured, and few photofinishers will process it.
Advanced Photo System (APS) is a film format for consumer still photography first marketed in 1996 and discontinued in 2011. It was sold by various manufacturers under several brand names, including Eastman Kodak (Advantix), FujiFilm (Nexia), Agfa (Futura) and Konica (Centuria). Development was led by Kodak starting in the mid-1980s.
Like prior attempts to displace 135 film from the amateur photography market, including 126 film (Instamatic), 110, and disc, APS used a film cartridge to reduce loading errors. APS also could reduce camera and lens size and weight by using a smaller image format; unlike the older amateur formats, image quality would be maintained by using newly-developed films, featuring emulsions with finer grain size and a flatter base material. The other major innovation delivered by APS was the "information exchange" process in which the camera recorded data directly on the film; this would simplify cropping prints to a desired aspect ratio and potentially could provide photofinishers with exposure data to optimize print quality. However, by the time APS was released in 1996, the first digital cameras had appeared, providing many of the same benefits with the additional convenience and economy of eliminating the developing process.