Mac Mini (stylized as Mac mini) is a small form factor desktop computer developed and marketed by Apple. It is one of the company's four current Mac desktop computers, positioned as the entry-level consumer product, below the all-in-one iMac and the professional Mac Studio and Mac Pro. From its launch, the device has been sold without a display, keyboard, or mouse, and was originally marketed with the slogan "BYODKM" (Bring Your Own Display, Keyboard, and Mouse). This strategic pitch targeted current owners of Windows desktop computers; by leveraging peripherals users likely already owned, the computer offered a cost-effective way to switch to a Mac.
In January 2005, the original Mac Mini was introduced with the PowerPC G4 CPU. In February 2006, Apple switched to an Intel Core Solo CPU. A thinner unibody redesign, unveiled in June 2010, added an HDMI port and was more readily positioned as a home theater device and an alternative to the Apple TV.