In geography, the centroid of the two-dimensional shape of a region of the Earth's surface (projected radially to sea level or onto a geoid surface) is known as its geographic centre or geographical centre or (less commonly) gravitational centre. Informally, determining the centroid is often described as finding the point upon which the shape (cut from a uniform plane) would balance. This method is also sometimes described as the "gravitational method".
One example of a refined approach using an azimuthal equidistant projection, also potentially incorporating an iterative process, was described by Peter A. Rogerson in 2015. The abstract says "the new method minimizes the sum of squared great circle distances from all points in the region to the center". However, as that property is also true of a centroid (of area), this aspect is effectively just different terminology for determining the centroid.
