Flattery in the context of "Cult of personality"

Appeal to flattery is a fallacy in which a person uses flattery, excessive compliments, in an attempt to appeal to their audience's vanity to win support for their side. It is also known as apple polishing, wheel greasing, brown nosing, appeal to pride, appeal to vanity or argumentum ad superbiam. The appeal to flattery is a specific kind of appeal to emotion.

Flattery is often used to hide the true intent of an idea or proposal. Praise offers a momentary personal distraction that can often weaken judgment. Moreover, it is usually a cunning form of appeal to consequences, since the audience is subject to be flattered as long as they comply with the flatterer.

Superficial charm (or insincere charm) is the social act of saying or doing things because they are well received by others, rather than what one actually believes or wants to do. It is sometimes referred to as "telling people what they want to hear". Generally, superficial charm is an effective way to ingratiate or persuade and it is one of the many elements of impression management/self-presentation.

Flattery and charm accompanied by obvious ulterior motives is generally not socially appreciated, and most people consider themselves to be skilled at distinguishing sincere compliments from superficial ones; however, researchers have demonstrated that even obviously manipulative charm can be effective. While expressed attitudes are negative or dismissive, implicit attitudes are often positively affected. The effectiveness of charm and flattery, in general, stems from the recipient’s natural desire to feel good about one's self.

The Blarney Stone (Irish: Cloch na Blarnan) is a block of Carboniferous limestone built into the battlements of Blarney Castle, Blarney, about 8 kilometres (5 miles) from the centre of Cork City, Ireland. According to legend, kissing the stone endows the kisser with the gift of the gab (great eloquence or skill at flattery). The stone was set into a tower of the castle in 1446. The castle is a popular tourist site in Ireland, attracting visitors from all over the world to kiss the stone and tour the castle and its gardens.

The word blarney has come to mean "clever, flattering, or coaxing talk". Irish politician John O'Connor Power defined it this way: "Blarney is something more than mere flattery. It is flattery sweetened by humour and flavoured by wit. Those who mix with Irish folk have many examples of it in their everyday experience." Letitia Elizabeth Landon described its contemporary meaning in an article entitled "Blarney Castle" in 1832.

In modern English, sycophant denotes an insincere flatterer and refers to someone practising sycophancy (i.e., insincere flattery to gain an advantage).

The word has its origin in the legal system of Classical Athens, where it had a different meaning. Most legal cases of the time were brought by private litigants, as there was no police force and a limited number of appointed public prosecutors. By the fifth century BC, this practice had given rise to abuse by sycophants: litigants who brought unjustified prosecutions. The word retains the same meaning ('slanderer') in Modern Greek, French (where sycophant [fr] means 'false accuser', or professional 'informer'), and Italian. In modern English, the meaning of the word has shifted to mean flattery.