Ethnomethodology in the context of "Science studies"

Microsociology is one of the main levels of analysis (or focuses) of sociology, concerning the nature of everyday human social interactions and agency on a small scale: face to face. Microsociology is based on subjective interpretative analysis rather than statistical or empirical observation, and shares close association with the philosophy of phenomenology. Methods include symbolic interactionism and ethnomethodology; ethnomethodology in particular has led to many academic sub-divisions and studies such as micro-linguistical research and other related aspects of human social behaviour. Macrosociology, by contrast, concerns the social structure and broader systems.

Conversation analysis (CA) is an approach to the study of social interaction that investigates the methods members use to achieve mutual understanding through the transcription of naturally occurring conversations from audio or video. It focuses on both verbal and non-verbal conduct, especially in situations of everyday life. CA originated as a sociological method, but has since spread to other fields. CA began with a focus on casual conversation, but its methods were subsequently adapted to embrace more task- and institution-centered interactions, such as those occurring in doctors' offices, courts, law enforcement, helplines, educational settings, and the mass media, and focus on multimodal and nonverbal activity in interaction, including gaze, body movement and gesture. As a consequence, the term conversation analysis has become something of a misnomer, but it has continued as a term for a distinctive and successful approach to the analysis of interactions. CA and ethnomethodology are sometimes considered one field and referred to as EMCA.

Conversation analysis should not be confused with other methods of analyzing conversation or interaction, such as other areas of pragmatics and discourse analysis.