ITV2 is a British free-to-air public broadcast television channel owned by ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service ITV3 both of which are freely available to a majority of households.
The channel is primarily aimed at the 16–34 age group, similar to BBC Three and E4, and is known for American programming such as adult animations Family Guy, American Dad! and Bob's Burgers; repeats of recently aired episodes of soap operas and other entertainment programming from ITV such as Coronation Street, Emmerdale and Catchphrase; original comedy such as Celebrity Juice and Plebs; and reality formats such as Big Brother and Love Island.