Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising. Drive time usually coincides with rush hour.
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👉 Drive time in the context of Everyday life
Everyday life, daily life or routine life comprises the ways in which people typically act, think, and feel on a daily basis. Everyday life may be described as mundane, routine, natural, habitual, or normal.
Human diurnality means most people sleep at least part of the night and are active in daytime. Most eat two or three meals in a day. Working time (apart from shift work) mostly involves a daily schedule, beginning in the morning. This produces the daily rush hours experienced by many millions, and the drive time focused on by radio broadcasters. Evening is often leisure time. Bathing every day is a custom for many.