Digital media player in the context of "Roku, Inc."


Digital media player in the context of "Roku, Inc."

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⭐ Core Definition: Digital media player

A digital media player (also known as a streaming device or streaming box) is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integrated into a home cinema configuration, and attached to a television or AV receiver or both.

The term is most synonymous with devices designed primarily for the consumption of content from streaming media services such as internet video, including subscription-based over-the-top content services. These devices usually have a compact form factor (either as a compact set-top box, or a dongle designed to plug into an HDMI port), and contain a 10-foot user interface with support for a remote control and, in some cases, voice commands, as control schemes. Some services may support remote control on digital media players using their respective mobile apps, while Google's Chromecast ecosystem is designed around integration with the mobile apps of content services.

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👉 Digital media player in the context of Roku, Inc.

Roku, Inc. (/ˈrk/ ROH-koo) is an American streaming technology company. Founded in 2002 by Anthony Wood, it produces digital media players and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, reaching 145 million people as of 2024. The company also operates in Australia, Canada, France, Germany, the U.K., and Latin America.

In its initial years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku's technology. This allowed Roku's operating system to get pre-installed on smart TVs. Roku has since added channel subscriptions to its platform, while also serving targeted and performance-based ads. In addition, it operates its own ad-supported streaming service and produces consumer electronic products such as smart speakers and smart home devices. The company has been listed on the Nasdaq Global Select Market since 2017.

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