DALL-E in the context of "OpenAI"

Generative artificial intelligence (Generative AI, or GenAI) is a subfield of artificial intelligence that uses generative models to produce text, images, videos, audio, software code or other forms of data. These models learn the underlying patterns and structures of their training data and use them to produce new data based on the input, which often comes in the form of natural language prompts.

Generative AI tools have become more common since the AI boom in the 2020s. This boom was made possible by improvements in transformer-based deep neural networks, particularly large language models (LLMs). Major tools include chatbots such as ChatGPT, Copilot, Gemini, Claude, Grok, and DeepSeek; text-to-image models such as Stable Diffusion, Midjourney, and DALL-E; and text-to-video models such as Veo and Sora. Technology companies developing generative AI include OpenAI, xAI, Anthropic, Meta AI, Microsoft, Google, Mistral AI, DeepSeek, Baidu and Yandex.

Artificial intelligence visual art, or AI art, is visual artwork generated (or enhanced) through the use of artificial intelligence (AI) programs, most commonly using text-to-image models (T2I or TTI).Automated art has been created since ancient times. The field of artificial intelligence was founded in the 1950s, and artists began to create art with artificial intelligence shortly after the discipline was founded. Throughout its history, AI has raised many philosophical concerns related to the human mind, artificial beings, and also what can be considered art in human–AI collaboration. Since the 20th century, people have used AI to create art, some of which has been exhibited in museums and won awards.

During the AI boom of the 2020s, text-to-image models such as Midjourney, DALL-E and Stable Diffusion became widely available to the public, allowing users to quickly generate imagery with little effort. Commentary about AI art in the 2020s has often focused on issues related to copyright, deception, defamation, and its impact on more traditional artists, including technological unemployment.

Midjourney is a generative artificial intelligence program and service created and hosted by the San Francisco-based "independent research lab" Midjourney, Inc. Midjourney generates images from natural language descriptions, called prompts, similar to OpenAI's DALL-E and Stability AI's Stable Diffusion. It is one of the technologies of the AI boom.

The tool was in open beta as of August 2024, which it entered on July 12, 2022. The Midjourney team is led by David Holz, who co-founded Leap Motion. Holz told The Register in August 2022 that the company was already profitable. Users generate images with Midjourney using Discord bot commands or the official website.