Cultural objects in the context of Intangible heritage

Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art [cf. pop art] or mass art, sometimes contrasted with fine art) and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. Mass media, marketing, and the imperatives of mass appeal within capitalism constitute the primary engines of Western popular culture—a system philosopher Theodor Adorno critically termed the 'culture industry'.

Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics. However, there are various ways to define pop culture. Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across different contexts. It is generally viewed in contrast to other forms of culture such as folk culture, working-class culture, or high culture, and also from different academic perspectives such as psychoanalysis, structuralism, postmodernism, and more. The common pop-culture categories are entertainment (such as film, music, television, literature and video games), sports, news (as in people/places in the news), politics, fashion, technology, and slang.

Nikolai Konstantinovich Rerikh (Russian: Николай Константинович Рерих), better known as Nicholas Roerich (/ˈrɛrɪk/; October 9, 1874 – December 13, 1947), was a Russian painter, writer, archaeologist, theosophist, philosopher, and public figure. In his youth he was influenced by Russian Symbolism, a movement in Russian society centered on the spiritual. He was interested in hypnosis and other spiritual practices and his paintings are said to have hypnotic expression.

Born in Saint Petersburg to a well-to-do Baltic German father and a Russian mother, Roerich lived in various places until his death in Naggar, India. Trained as an artist and lawyer, his main interests were literature, philosophy, archaeology, and especially art. Roerich was a dedicated activist for the cause of preserving art and architecture during times of war. He was nominated several times for the Nobel Peace Prize. The so-called Roerich Pact for the protection of cultural objects was signed into law by the United States and most other nations of the Pan-American Union in April 1935.

The Treaty on the Protection of Artistic and Scientific Institutions and Historic Monuments or Roerich Pact is an inter-American treaty. The most important idea of the Roerich Pact is the legal recognition that the defense of cultural objects is more important than the use or destruction of that culture for military purposes, and the protection of culture always has precedence over any military necessity.