Executive education (ExEd or Exec. Ed) refers to academic programs at graduate-level business schools for executives, business leaders and managers, globally. These programs are generally non-credit and non-degree-granting, but sometimes lead to certificates, and some offer continuing education units accepted by professional bodies and institutes. Estimates by Business Week magazine suggest that executive education in the United States is an $800 million annual business, with approximately 80% provided by university-based business schools. Many traditionally upper-tier schools, as well as business schools and other academic institutions, offer these programs.
Customized programs, which are tailored for and offered to executives of a single company, represent the fastest-growing segment of the market. Customized programs help organizations increase management capability by combining the science of business and performance management with specialized programs that enable executives to develop new knowledge, skills, and attitudes. Research shows that a firm which has a clearly articulated and understood business strategy — and the capability to carry it out — will have a higher market-to-book value than a firm that does not.