Commercial art in the context of "Gouache"

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⭐ Core Definition: Commercial art

Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service. An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features. Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience.

People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs.

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👉 Commercial art in the context of Gouache

Gouache (/ɡuˈɑːʃ, ɡwɑːʃ/; French: [ɡwaʃ]), body color, or opaque watercolor is a water-medium paint consisting of natural pigment, water, a binding agent (usually gum arabic or dextrin), and sometimes additional inert material. Gouache is designed to be opaque. Gouache has a long history, having been used for at least twelve centuries. It is used most consistently by commercial artists for posters, illustrations, comics, and other design work.

Gouache is similar to watercolor in that it can be rewetted and dried to a matte finish, and the paint can become infused into its paper support. It is similar to acrylic or oil paints in that it is normally used in an opaque painting style and it can form a superficial layer. Many manufacturers of watercolor paints also produce gouache, and the two can easily be used together.

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Commercial art in the context of Andy Warhol

Andy Warhol (/ˈwɔːrhɒl/ ; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American artist, filmmaker, and impresario. Drawing on imagery from advertising, mass media, and celebrity culture, he transformed everyday consumer goods and familiar icons—such as Campbell's soup cans, Marilyn Monroe, and Brillo Pad boxes—into renowned artworks, establishing himself as a leading figure in the pop art movement. Warhol is widely regarded as the most important American artist of the second half of the 20th century.

Born to working-class Rusyn immigrant parents in Pittsburgh, Warhol began his career as a successful commercial illustrator in New York before turning to fine art, where his embrace of mechanical reproduction, silkscreen printing, and serial repetition challenged traditional boundaries between high and low culture. His studio, the Factory, became a hub for avant-garde experimentation, bringing together drag queens, poets, bohemians, musicians, and wealthy patrons. He directed numerous underground films—such as Chelsea Girls (1966), Lonesome Cowboys (1968), and Blue Movie (1969)—featuring a shifting group of personalities known as Warhol superstars, and he is often credited with popularizing the expression "15 minutes of fame." Warhol also managed the influential rock band the Velvet Underground, who performed at his multimedia happenings, the Exploding Plastic Inevitable (1966–67). He expressed his queer identity through many of his artworks and films at a time when homosexuality in the United States was heavily stigmatized and legally constrained.

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