Chico (/ˈtʃiːkoʊ/ CHEE-koh; Spanish for "little boy") is the most populous city in Butte County, California, United States. Located in the Sacramento Valley region of Northern California, the city had a population of 101,475 in the 2020 census, an increase from 86,187 in the 2010 census. Chico is the cultural and economic center of the northern Sacramento Valley, as well as the most populous city in California north of the capital city of Sacramento. The city is known as a college town, as the home of California State University, Chico, and for Bidwell Park, one of the largest urban parks in the world.
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👉 Chico, California in the context of Yuba City, California
Yuba City (Maidu: Yubu) is a city in and the county seat of Sutter County, California, United States. The population was 70,117 at the 2020 census. Yuba City is the principal city of the Yuba City Metropolitan Statistical Area which encompasses all of Sutter County and Yuba County. The metro area's population is 164,138. It is the 21st largest metropolitan area in California, ranked behind Redding and Chico. Its metropolitan statistical area is part of the Greater Sacramento CSA.
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Chico, California in the context of Central Valley (California)
The Central Valley is a broad, elongated, flat valley that dominates the interior of California, United States. It is 40–60 mi (60–100 km) wide and runs approximately 450 mi (720 km) from north-northwest to south-southeast, inland from and parallel to the Pacific coast. It covers approximately 18,000 sq mi (47,000 km), about 11% of California's land area. The valley is bounded by the Coast Ranges to the west and the Sierra Nevada to the east.
The Central Valley is a region known for its agricultural productivity. It provides a large share of the food produced in California, which provides more than half of the fruits, vegetables, and nuts grown in the United States. More than 7,000,000 acres (28,000 km) of the valley are irrigated via reservoirs and canals. The valley hosts many cities, including the state capital Sacramento, as well as Redding, Chico, Yuba City, Woodland, Davis, Roseville, Elk Grove, Stockton, Modesto, Merced, Fresno, Visalia, Porterville, and Bakersfield.
Chico, California in the context of Media market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide with or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen has measured both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.
Markets are identified by the largest city, which is usually located in the center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita–Hutchinson, Kansas; Chico–Redding, California; Albany–Schenectady–Troy, New York; and Harrisburg–Lebanon–Lancaster–York, Pennsylvania).