The phrase "carrot and stick" is a metaphor for when two different methods of incentivisation are simultaneously employed; the "carrot", referring to the promising and giving of desired rewards in exchange for cooperation; and the "stick", referring to the threat of undesired consequences in response to noncompliance or to compel compliance. In politics, the terms are respectively analogous to the concepts of soft and hard power. A political example of a carrot may be the promise of foreign aid or military support, while the stick may be the threat of military action or imposition of economic sanctions. In religion, the concept of Heaven is considered the "carrot" while Hell is the corresponding "stick."
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👉 Carrots and sticks in the context of Hard power
In politics, hard power is the use of military and economic means to influence the behavior or interests of other political bodies. This form of political power is often aggressive (coercion), and is most immediately effective when imposed by one political body upon another of less military and/or economic power. Hard power contrasts with soft power, which comes from diplomacy, culture and history.
According to Joseph Nye, hard power involves "the ability to use the carrots and sticks of economic and military might to make others follow your will". Here, "carrots" stand for inducements such as the reduction of trade barriers, the offer of an alliance or the promise of military protection. On the other hand, "sticks" represent threats - including the use of coercive diplomacy, the threat of military intervention, or the implementation of economic sanctions. Ernest Wilson describes hard power as the capacity to coerce "another to act in ways in which that entity would not have acted otherwise".