Strategic communication is the purposeful use of communication by an organization to reach a specific goal. Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications, and dedicated global network assets. Targeted organizational goals can include commercial, non-commercial, military business, combat, political warfare and logistic goals. Strategic communication can either be internal or external to the organization. The interdisciplinary study of strategic communications includes organizational communication, management, military history, mass communication, PR, advertising and marketing.
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Business unit in the context of Lada
Lada (Russian: ΠΠ°Π΄Π°, Russian pronunciation: [ΛladΙ] , marketed as LADA) is a brand of small cars manufactured by AvtoVAZ (originally VAZ), a state-owned company in Russia. From January 2021 until May 2022, Lada was integrated with then-sister brand Dacia into Renault's Lada-Dacia business unit.
The first cars manufactured by AvtoVAZ were produced with technical assistance from Fiat and marketed under the Zhiguli designation. The Lada brand appeared in 1973, initially being overseas-focused before becoming AvtoVAZ's main brand for all markets in the 1990s. Renault took control of the brand in 2016. Technical assistance from the French company started in 2008, after it acquired a minority AvtoVAZ stake. Lada was re-acquired by the Russian government in 2022.
Business unit in the context of Airbus Military
Airbus Military was a business unit of Airbus, which was part of European Aeronautic Defence and Space Company (EADS) from 2009 to 2013.
The company was formally created in April 2009 by the integration of the former Military Transport Aircraft Division (MTAD) and Airbus Military Sociedad Limitada (AMSL) into Airbus. In January 2014, former EADS divisions Airbus Military, Astrium, and Cassidian merged to form Airbus Defence and Space.