Burger King in the context of "Whopper"

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⭐ Core Definition: Burger King

Burger King Corporation (BK, stylized in all caps) is an American fast food chain of hamburger fast food restaurants. Burger King is headquartered in Miami-Dade County, Florida, the company was founded on July 23, 1953, as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959. Over the next half-century, the company changed hands four times and its third set of owners, a partnership between TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with its partner Berkshire Hathaway, eventually merged the company with the Canadian-based coffeehouse chain Tim Hortons under the auspices of a new Canadian-based parent company named Restaurant Brands International.

Burger King's menu has expanded from a basic offering of burgers, french fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has since become Burger King's signature product. Conversely, Burger King has introduced many products that have failed to catch hold in the market. Some of these failures in the United States have seen success in foreign markets, where Burger King has also tailored its menu for regional tastes. From 2002 to 2010, Burger King targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the company's financial underpinnings and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from its previous male-oriented menu and introduce new menu items, product reformulations, and packaging, as part of its current owner 3G Capital's restructuring plans of the company.

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👉 Burger King in the context of Whopper

The Whopper is the signature hamburger brand of international fast food restaurant chain Burger King, its Australian franchise Hungry Jack's, and BK Whopper Bar kiosks. Introduced in 1957 in response to the large burger size of a local restaurant in Gainesville, Florida, it became central to Burger King's advertising, including the chain's tagline "the Home of the Whopper." Burger King's competitors began releasing similar products in the 1970s designed to compete against it.

The hamburger has undergone several reformulations, including changes to portion size and the bread used. Burger King sells several variants that are either limited-time seasonal promotions or tailored to regional tastes and customs. A smaller version called the Whopper Jr. was introduced in 1963.

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Burger King in the context of Fast food

Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. Fast food is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredients and served in packaging for take-out or takeaway. Fast food was created as a commercial strategy to accommodate large numbers of busy commuters, travelers and wage workers. In 2018, the fast-food industry was worth an estimated $570 billion globally.

The fastest form of "fast food" consists of pre-cooked meals which reduce waiting periods to mere seconds. Other fast-food outlets, primarily hamburger outlets such as McDonald's and Burger King, use mass-produced, pre-prepared ingredients (bagged buns and condiments, frozen beef patties, vegetables which are pre-washed, pre-sliced, or both; etc.) and cook the meat and french fries fresh, before assembling "to order".

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Burger King in the context of Hamburger

A hamburger, often known as a burger, consists of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun, sesame seed bun, or bread roll. The patties are often served with lettuce, tomato, onion, pickles, bacon, or chilis. The filling of the burger can be topped with condiments such as ketchup, mustard, mayonnaise, relish or a "special sauce", often a variation of Thousand Island dressing. A burger with the patty topped with cheese is called a cheeseburger. Under some definitions, a hamburger is considered a sandwich.

Hamburgers are typically associated with fast-food restaurants and diners but are also sold at other restaurants, including high-end establishments. There are many international and regional variations of hamburgers. Some of the largest multinational fast-food chains feature burgers as one of their core products: McDonald's Big Mac and Burger King's Whopper have become global icons of American culture.

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Burger King in the context of Delek Group

Delek Group (Hebrew: קבוצת דלק) is an Israeli holding conglomerate mainly operating in the petroleum industry. Delek Group's largest subsidiary is Delek – The Israel Fuel Corporation, one of the largest chains of filling stations in Israel. Delek Group also owns E&P operations across the Levant, in the North Sea and in the Gulf of Mexico. Beyond the oil industry, it also owns coffeehouse chain Café Joe as well as 70% of the Israeli franchisee of Burger King.

Delek Group is listed on the Tel Aviv Stock Exchange under the ticker symbol, DLEKG, and is a member of the TA-35 Index of leading Israeli companies. Delek Group previously held major shares in automobile import company Delek Motors, nutraceuticals company Gadot Biochemistry, desalination company IDE Technologies and holding company Phoenix Holdings, all of which were later sold.

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Burger King in the context of Valet parking

Valet parking is a parking service offered by some restaurants, stores, and other businesses. In contrast to "self-parking", where customers find a parking space on their own, customers' vehicles are parked for them by a person called a valet. This service either requires a fee to be paid by the customer or is offered free of charge by the establishment.

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Burger King in the context of BK Chicken Fries

BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult-oriented products made with higher-quality ingredients than their standard menu items. Additionally, the product further targeted the snacking and convenience food markets with a specific packaging design that was intended to be easier to handle and fit into automotive cup holders. The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Along with this series of larger, more complex menu products, the company intended to attract a larger, more affluent adult audience who would be willing to spend more on the better-quality products. They were discontinued in the United States in 2012, but continued to be sold in some markets, such as Italy. In August 2014, they were reintroduced for a limited-time offering (LTO) in North America, leading to their permanent re-addition to the menu in March 2015 in over 30 countries globally.

As one of the company's major offerings, the chicken fries are sometimes the center of product advertising for the company. The original advertisements were created by the firm of Crispin, Porter + Bogusky and were the subject of both criticism and legal action by the nu metal band Slipknot over claims of intellectual property rights, while later advertising programs started the company on a new direction of digital-based, multi-media advertising. With the product's North American reintroduction in 2014 and 2015, Burger King utilized a heavy social media campaign to help entice fans of the product back into restaurants. The company has also relied heavily on product tie-ins with the NFL, NCAA and NASCAR to promote the product across different demographic groups. Even though the product has been a prominent part of the menu for the better part of a decade, Burger King has released very few LTO variants of the product, with the first one being released in the summer of 2015. Despite being a major product line in the company's portfolio, Burger King has registered very few, if any, global trademarks to protect its investment in the product.

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