Betamax (also known as Beta, and stylized as the Greek letter β in its logo) is a discontinued consumer analog videocassette recording format developed by Sony. It was one of the main competitors in the videotape format war against its primary rival, VHS. Betamax was introduced in Japan on May 10, 1975, and launched in the United States later that year.
Betamax was widely regarded, in part due to Sony's marketing, as offering superior picture quality compared to VHS. Its initial β1 speed provided 250 horizontal lines of resolution, compared to VHS's 240 lines, but early Beta tapes were limited to 60 minutes of recording time, making them impractical for recording movies or sporting events. To address this, Sony introduced the β2 speed, which doubled recording time to two hours but reduced resolution, negating its technical advantage.