Barry Goldwater in the context of "1964 United States presidential election"

Presidential elections were held in the United States on November 5, 1968. The Republican ticket of former Vice President Richard Nixon and Maryland governor Spiro Agnew defeated the Democratic ticket of incumbent Vice President Hubert Humphrey and Senator Edmund Muskie and the American Independent Party ticket of former Alabama governor George Wallace and general Curtis LeMay. The election cycle was tumultuous and chaotic, and is often characterized as one of the most violent in American history. It was marked by the assassination of Martin Luther King Jr. in early April and the subsequent 54 days of riots across the US; the assassination of Robert F. Kennedy in early June; and widespread opposition to the Vietnam War across university campuses as well as at the Democratic National Convention, which saw police crackdowns on protesters, reporters, and bystanders.

Incumbent president Lyndon B. Johnson was the early frontrunner for the Democratic nomination, but withdrew from the race after only narrowly winning the New Hampshire primary. Humphrey, Eugene McCarthy, and Robert F. Kennedy emerged as the three major candidates in the Democratic primaries until Kennedy was assassinated. Humphrey, who supported the Vietnam War, defeated the anti-war McCarthy to win the Democratic nomination, sparking protests. Humphrey's promise to continue the Johnson administration's war on poverty and support for the civil rights movement eroded his support in the South, prompting a third-party run by Wallace that campaigned for racial segregation on the basis of "states' rights." Wallace attracted socially conservative voters throughout the South (including Southern Democrats and former Barry Goldwater supporters), as well as white working-class voters in the North and Midwest through his economic populism and anti-establishment rhetoric.

"A Time for Choosing", also known as "the Speech", was a speech presented during the 1964 U.S. presidential election campaign by future president Ronald Reagan on behalf of Republican candidate Barry Goldwater. "A Time for Choosing" launched Reagan into national prominence in politics. He uses antithesis and rhetorical questions to convey a serious tone to the audience.

"Daisy", sometimes referred to as "Daisy Girl" or "Peace, Little Girl", is a controversial American political advertisement that aired on television as part of Lyndon B. Johnson's 1964 presidential campaign. Though aired only once, it is considered one of the most important factors in Johnson's landslide victory over the Republican Party's candidate, Barry Goldwater, and a turning point in political and advertising history. A partnership between the Doyle Dane Bernbach agency and Tony Schwartz, the "Daisy" advertisement was designed to broadcast Johnson's anti-war and anti-nuclear positions. Goldwater was against the Nuclear Test Ban Treaty and suggested the use of nuclear weapons in the Vietnam War, if necessary. The Johnson campaign used Goldwater's speeches to imply he would wage a nuclear war.

The commercial begins with three-year-old Monique Corzilius standing in a meadow, picking the petals of a daisy as she counts from one to ten incorrectly. After she reaches "nine", she pauses, and a booming male voice is heard counting the numbers backward from "ten", in a manner similar to the start of a missile launch countdown. A zoom of the video still concentrates on the girl's right eye until her pupil fills the screen, which is then replaced by the flash and sound of a nuclear explosion. A voice-over by Johnson states emphatically:

The Goldwater–Nichols Department of Defense Reorganization Act of October 4, 1986 (Pub. L. 99–433; signed by President Ronald Reagan) made the most sweeping changes to the United States Department of Defense since the department was established in the National Security Act of 1947 by reworking the command structure of the U.S. military. It increased the powers of the chairman of the Joint Chiefs of Staff and implemented some of the suggestions from the Packard Commission, commissioned by President Reagan in 1985. Among other changes, Goldwater–Nichols streamlined the military chain of command, which now runs from the president through the secretary of defense directly to combatant commanders (CCDRs, all four-star generals or admirals), bypassing the service chiefs. The service chiefs were assigned to an advisory role to the president and the secretary of defense, and given the responsibility for training and equipping personnel for the unified combatant commands.

Named after Senator Barry Goldwater (R-Arizona) and Representative Bill Nichols (D-Alabama), the bill passed the House of Representatives, 383–27, and the Senate, 95–0. It was signed into law by President Reagan on October 1, 1986. Admiral William J. Crowe was the first chairman to serve under this new legislation.

Walter Philip Reuther (/ˈruːθər/; September 1, 1907 – May 9, 1970) was an American leader of organized labor and civil rights activist who built the United Automobile Workers (UAW) into one of the most progressive labor unions in American history. He considered labor movements not as narrow special interest groups but as instruments to advance social justice and human rights in democratic societies. He leveraged the UAW's resources and influence to advocate for workers' rights, civil rights, women's rights, universal health care, public education, affordable housing, environmental stewardship and nuclear nonproliferation around the world. He believed in Swedish-style social democracy and societal change through nonviolent civil disobedience. He cofounded the AFL-CIO in 1955 with George Meany. He survived two attempted assassinations, including one at home where he was struck by a 12-gauge shotgun blast fired through his kitchen window. He was the fourth and longest serving president of the UAW, serving from 1946 until his death in 1970.

As the leader of five million autoworkers, including retirees and their families, Reuther was influential inside the Democratic Party. Following the Bay of Pigs in 1961, President John F. Kennedy sent Reuther to Cuba to negotiate a prisoner exchange with Fidel Castro. He was instrumental in spearheading the creation of the Peace Corps and in marshaling support for the Civil Rights Act of 1964, the Voting Rights Act of 1965, Medicare and Medicaid, and the Fair Housing Act. He met weekly in 1964 and 1965 with President Lyndon B. Johnson at the White House to discuss policies and legislation for the Great Society and war on poverty. The Republican Party was wary of Reuther, leading presidential candidate Richard Nixon to say about John F. Kennedy during the 1960 election, "I can think of nothing so detrimental to this nation than for any President to owe his election to, and therefore be a captive of, a political boss like Walter Reuther." Conservative politician Barry Goldwater declared that Reuther "was more dangerous to our country than Sputnik or anything Soviet Russia might do."

Lyndon B. Johnson's tenure as the 36th president of the United States began on November 22, 1963, upon the assassination of President John F. Kennedy, and ended on January 20, 1969. He had been vice president for 1,036 days when he succeeded to the presidency. Johnson, a Democrat from Texas, ran for and won a full four-year term in the 1964 presidential election, in which he defeated Republican nominee Barry Goldwater in a landslide. Johnson withdrew his bid for a second full term in the 1968 presidential election because of his low popularity. Johnson was succeeded by Republican Richard Nixon, who won the election against Johnson's preferred successor, Hubert Humphrey. His presidency marked the high point of modern liberalism in the 20th century United States.

Johnson expanded upon the New Deal with the Great Society, a series of domestic legislative programs to help the poor and downtrodden. After taking office, he won passage of a major tax cut, the Clean Air Act, and the Civil Rights Act of 1964. After the 1964 election, Johnson passed even more sweeping reforms. The Social Security Amendments of 1965 created two government-run healthcare programs, Medicare and Medicaid. The Voting Rights Act of 1965 prohibits racial discrimination in voting, and its passage enfranchised millions of Southern African-Americans. Johnson declared a "war on poverty" and established several programs designed to aid the impoverished. He also presided over major increases in federal funding to education and the end of a period of restrictive immigration laws.

William Hubbs Rehnquist (October 1, 1924 – September 3, 2005) was an American attorney who served as the 16th chief justice of the United States from 1986 until his death in 2005, having previously been an associate justice from 1972 to 1986. Considered a staunch conservative, Rehnquist favored a conception of federalism that emphasized the Tenth Amendment's reservation of powers to the states.

Rehnquist grew up in Milwaukee, Wisconsin, and served in the U.S. Army Air Forces from 1943 to 1946. Afterward, he studied political science at Stanford University and Harvard University, then attended Stanford Law School, where he was an editor of the Stanford Law Review and graduated first in his class. Rehnquist clerked for Justice Robert H. Jackson during the Supreme Court's 1952–1953 term, then entered private practice in Phoenix, Arizona. Rehnquist served as a legal adviser for Republican presidential nominee Barry Goldwater in the 1964 U.S. presidential election, and President Richard Nixon appointed him U.S. Assistant Attorney General of the Office of Legal Counsel in 1969. In that capacity, he played a role in forcing Justice Abe Fortas to resign for accepting $20,000 from financier Louis Wolfson before Wolfson was convicted of selling unregistered shares.