Barbie in the context of Merchandising

A plastisol is a colloidal dispersion of small polymer particles, usually polyvinyl chloride (PVC), in a liquid plasticizer. When heated to around 180 °C (356 °F), the plastic particles absorb the plasticizer, causing them to swell and fuse together forming a viscous gel. Once this is cooled to below 60 °C (140 °F) it becomes a flexible, permanently plasticized solid product. This process is called 'curing'.

Commercial plastisols have good compatibility with pigments and dyes allowing for brightly coloured finished products. Before being cured they flow as a liquid, and can easily be poured into a mould, used for dip-coatings or as a textile ink for screen-printing. Once cured it has a flexible, rubbery consistency. They are commonly used for coatings, particularly in outdoor applications (roofs, furniture) or grips for tools. Mattel Toys used plastisols for years in creating such things as Barbie and Chatty Cathy toys in the 1960s and 1970s.

Pink is a pale tint of red, the color of the pink flower. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity, and romance. A combination of pink and white is associated with innocence, whereas a combination of pink and black links to eroticism and seduction.

In the 21st century, pink is seen as a symbol of femininity, though it has not always been seen this way. Prior to the second half of the 20th century, pink frequently reflected masculinity. Scholars have linked the decisive feminization of pink to the emergence of Barbie in 1959.

Tammy is a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character Doll Company's Tressy.

Mattel, Inc. (/məˈtɛl/ mə-TEL), previously known as Mattel Creations, is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and husband-and-wife duo Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories. Its products are sold in more than 150 countries.

It is the world's second largest toy maker in terms of revenue, after the Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by the NPD Group, a global information research company.