Bambi is the title character in Felix Salten's 1923 novel, Bambi, a Life in the Woods, and its sequel, Bambi's Children. The character also appears in Salten's novels Perri and Fifteen Rabbits.
Early German-language editions of the novels were illustrated by Hans Bertle. In the Disney film adaptations, Bambi's species was changed from a roe deer to a white-tailed deer, which would be more familiar to American audiences. His image is a Disney icon, comparable to the recognition of Jiminy Cricket or Tinker Bell, and he is even shown on Disney stock certificates.