In financial economics, asset pricing refers to the formal development of the principles used in pricing, together with the resultant models. The treatment inheres the interrelated paradigms of general equilibrium asset pricing and rational asset pricing, the latter corresponding to risk neutral pricing.
Investment theory, which is near synonymous, encompasses the body of knowledge used to support the decision-making process of choosing investments, and the asset pricing models are then applied in determining the asset-specific required rate of return on the investment in question, and for hedging.