Aspect ratio (image) in the context of "Digital zoom"

Page orientation is the way in which a rectangular page is oriented for normal viewing. The two most common types of orientation are portrait and landscape. The term "portrait orientation" comes from visual art terminology and describes the dimensions used to capture a person's face and upper body in a picture; in such images, the height of the display area is greater than the width. The term "landscape orientation" also reflects visual art terminology, where pictures with more width than height are needed to fully capture the horizon within an artist's view.

Besides describing the way documents can be viewed and edited, the concepts of "portrait" and "landscape" orientation can also be used to describe video and photography display options (where the concept of "aspect ratio" replaces that of "page orientation"). Many types of visual media use landscape mode, especially the 4:3 aspect ratio used for classic TV formatting, which is 4 units or pixels wide and 3 units tall, and the 16:9 aspect ratio for newer, widescreen media viewing.

The display aspect ratio (DAR) is the aspect ratio of a display device and so the proportional relationship between the physical width and the height of the display. numbers separated by a colon (x:y), where x corresponds to the width and y to the height. Common aspect ratios for displays, past and present, include 5:4, 4:3, 16:10, and 16:9.

Panoramic photography is a technique of photography, using specialized equipment or software, that captures images with horizontally elongated fields of view. It is sometimes known as wide format photography. The term has also been applied to a photograph that is cropped to a relatively wide aspect ratio, like the familiar letterbox format in wide-screen video.

While there is no formal division between "wide-angle" and "panoramic" photography, "wide-angle" normally refers to a type of lens, but using this lens type does not necessarily make an image a panorama. An image made with an ultra wide-angle fisheye lens covering the normal film frame of 1:1.33 is not automatically considered to be a panorama. An image showing a field of view approximating, or greater than, that of the human eye – about 160° by 75° – may be termed panoramic. This generally means it has an aspect ratio of 2:1 or larger, the image being at least twice as wide as it is high. The resulting images take the form of a wide strip. Some panoramic images have aspect ratios of 4:1 and sometimes 10:1, covering fields of view of up to 360 degrees. Both the aspect ratio and coverage of field are important factors in defining a true panoramic image.

Widescreen images are displayed within a set of aspect ratios (relationship of image width to height) used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ratio greater than 4:3 (1.33:1).

For TV, the original screen ratio for broadcasts was in 4:3 (1.33:1). Largely between the 1990s and early 2000s, at varying paces in different countries, 16:9 (e.g. 1920×1080p 60p) widescreen displays came into increasingly common use by high definitions.

Negative pulldown is the manner in which an image is exposed on a film stock, described by the number of film perforations spanned by an individual frame. It can also describe whether the image captured on the negative is oriented horizontally or vertically. Changing the number of exposed perforations allows a cinematographer to change both the aspect ratio of the image and the size of the area on the film stock that the image occupies (which affects image clarity).

The most common negative pulldowns for 35 mm film are 4-perf and 3-perf, the latter of which is usually used in conjunction with Super 35. 2-perf, used in Techniscope in the 1960s, is enjoying a slight resurgence due to the birth of digital intermediate techniques eliminating the need for optical lab work. Vertical pulldown is overwhelmingly the dominant axis of motion in cinematography, although horizontal pulldown is used in IMAX, VistaVision, and in 35 mm consumer and professional still cameras.

Anamorphic format is a cinematography technique that captures widescreen images using recording media with narrower native aspect ratios. Originally developed for 35 mm film to create widescreen presentations without sacrificing image area, the technique has since been adapted to various film gauges, digital sensors, and video formats.

Rather than cropping or matting the image and discarding visual information, anamorphic capture employs cylindrical lenses to horizontally compress or "squeeze" the image during recording. A complementary lens is then used during projection to expand the image back to its intended widescreen proportions. By utilizing the full height of the film frame or sensor, this method retains more image resolution than cropped non-anamorphic widescreen formats. Anamorphic lenses have more complex optics than standard spherical lenses, which require more light and can introduce distinctive distortions and lens flares. However, these artefacts are sometimes deliberately embraced for their aesthetic appeal.

Ultra-high-definition television (also known as Ultra HD television, Ultra HD, UHDTV, UHD and Super Hi-Vision) today includes 4K UHD and 8K UHD, which are two digital video formats with an aspect ratio of 16:9. These were first proposed by NHK Science & Technology Research Laboratories and later defined and approved by the International Telecommunication Union (ITU).

The Consumer Electronics Association announced on October 17, 2012, that "Ultra High Definition", or "Ultra HD", would be used for displays that have an aspect ratio of 16:9 or wider and at least one digital input capable of carrying and presenting native video at a minimum resolution of 3840 × 2160. In 2015, the Ultra HD Forum was created to bring together the end-to-end video production ecosystem to ensure interoperability and produce industry guidelines so that adoption of ultra-high-definition television could accelerate. From just 30 in Q3 2015, the forum published a list up to 55 commercial services available around the world offering 4K resolution.

CinemaScope is a cinematographic technique which used an anamorphic lens to produce widescreen pictures. Crucially, these could be shown in theatres using existing equipment (and an adapter). CinemaScope pictures were produced from 1953 to 1967, and less often after.

When 20th Century Fox began using CinemaScope this marked the beginning of the modern anamorphic format in 2.55:1, almost twice as wide as the previously common Academy format's 1.37:1 ratio. Although the technology behind the CinemaScope lens system was made obsolete by later developments, primarily advanced by Panavision, CinemaScope's anamorphic format has continued to this day. In film-industry jargon, the shortened form, 'Scope, is still widely used by both filmmakers and projectionists, although today it generally refers to any 2.35:1, 2.39:1, 2.40:1, or 2.55:1 presentation or, sometimes, the use of anamorphic lensing or projection in general. Bausch & Lomb won a 1954 Oscar for its development of the CinemaScope lens.

The Genesis is a discontinued high-end digital movie camera developed by Panavision, and was available solely by rental. It is based on a proprietary Super 35 1.78:1 (16:9) aspect ratio, 12.4-megapixel, RGB filtered CCD sensor. It was first used by a feature crew to shoot Bryan Singer's Superman Returns, and was shortly followed up thereafter by the World War I film Flyboys. However, the computer effect-heavy nature of these two movies meant that ultimately the comedy Scary Movie 4 was the first theatrically released feature primarily shot with the Genesis. It was discontinued in 2012 and succeeded by the Millennium DXL line developed with Red Digital Cinema.