Direct-to-video (also known as straight-to-video, made-for-video, made-for-home video, direct-to-DVD, DVD premiere, and direct-to-disc) refers to the release of a film or television series on home video formats without an initial theatrical release or television premiere. This distribution strategy was prevalent before streaming platforms came to dominate the TV and movie distribution markets.
Because sequels or prequels of larger-budget films may be released direct-to-video, review references to direct-to-video releases are often pejorative. Direct-to-video release has also become profitable for independent filmmakers and smaller companies. Some direct-to-video genre films (with a high-profile star) can generate well in excess of $50 million revenue worldwide.