Lisa is a desktop computer developed by Apple, produced from January 19, 1983 to August 1, 1986, and succeeded by Macintosh. It was the first mass-market personal computer operable through a graphical user interface (GUI). In 1983, a machine like the Lisa was still so expensive that it was primarily marketed to individual and small and medium-sized businesses as a groundbreaking new alternative to much bigger and more expensive mainframes or minicomputers such as from IBM, that either require additional, expensive consultancy from the supplier, hiring specially trained personnel, or at least, a much steeper learning curve to maintain and operate.
Development of project "LISA" began in 1978. It underwent many changes and shipped at US$9,995 (equivalent to $31,600 in 2024) with a five-megabyte hard drive. It was affected by its high price, insufficient software, unreliable FileWare (codename Twiggy) floppy disks, and the imminent release of the cheaper and faster Macintosh. Only 60,000 Lisa units were sold in two years.