Warner Bros. Discovery International (formerly Turner Broadcasting System International and WarnerMedia International) is the international unit of Warner Bros. Discovery Global Linear Networks led by President Gerhard Zeiler. The unit oversees the production, broadcasting and promotion of its key brands outside of the United States. These brands include Adult Swim, Animal Planet, Boomerang, Cartoon Network, Discovery Channel, HBO, TLC, TBS, TNT, and Warner TV. The networks' headquarters are located in London. Other international offices are located in São Paulo, Santiago, Mexico City, Amsterdam, Warsaw, Milan, Mumbai, Paris, Singapore, Bogotá, and Auckland amongst others.
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In this Dossier
Adult Swim in the context of Turner Broadcasting System
Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its assets were absorbed into Warner Bros. Discovery (WBD). The headquarters of Turner's properties were largely located at the CNN Center in Downtown Atlanta, and the Turner Broadcasting campus off Techwood Drive in Midtown Atlanta, which also houses Techwood Studios. Some of their operations were housed within WBD's corporate and global headquarters inside 30 Hudson Yards in Manhattan's West Side district, and at 230 Park Avenue South in Midtown Manhattan, both in New York City, respectively.
Turner was known for several pioneering innovations in U.S. multichannel television, including its satellite uplink of local Atlanta independent station WTCG channel 17 as TBS—one of the first national "superstations", and its establishment of the Cable News Network (CNN)—the first 24-hour news channel. It later launched a sister cable network, TNT; the professional wrestling promotion World Championship Wrestling (WCW), the animation-centered Cartoon Network (which later spawned an adult-oriented night-time sister network in the form of Adult Swim, as well as the classic-cartoon channel Boomerang), and the classic-movie channel Turner Classic Movies (TCM). Turner South—a network devoted to regional sports and southern lifestyle programming—was launched by Turner in 1999, but was later sold to Fox Sports Networks in 2006 to form SportSouth. The same year, it acquired Liberty Media's stake in their joint venture Court TV. WCW assets were later sold to the World Wrestling Federation (WWF, now WWE) in 2001.
Adult Swim in the context of Cartoon Network
Cartoon Network (CN) is an American cable television channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. Launched on October 1, 1992, it primarily broadcasts animated television series, mostly children's programming, ranging from action to animated comedy. It currently runs from 6 a.m. to 5 p.m. ET/PT daily. Cartoon Network primarily targets children aged 6 to 12, though some early morning programming, formerly of the Cartoonito block, is aimed at preschool-aged children, while evening block Adult Swim targets young adults.
As of November 2023, Cartoon Network is available to approximately 66 million pay television households in the United States — down from its peak of 100 million households in 2011.
Adult Swim in the context of HBO Max
HBO Max is an American subscription video on-demand over-the-top streaming service, a proprietary unit of Warner Bros. Streaming on behalf of Home Box Office, Inc., which is itself a division of Warner Bros. Discovery (WBD). The platform offers content from the libraries of Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, TBS, TNT, Eurosport, and their related brands. HBO Max first launched in the United States on May 27, 2020. HBO Max is the fourth most-subscribed video on demand streaming media service, after Disney+, Amazon Prime Video, and Netflix, with 128 million paid memberships worldwide.
The service also carries first-run original programming under the "Max Originals" banner, programming from the HBO pay television service, and content acquired via either third-party library deals (such as those with film studios for pay television rights) or co-production agreements (including, among others, those with BBC Studios and Sesame Workshop). When the service was first launched as HBO Max, it succeeded both HBO Now, a previous HBO SVOD service; and HBO Go, the TV Everywhere streaming platform for HBO pay television subscribers. In the United States, HBO Now subscribers and HBO pay television subscribers were migrated to HBO Max at no additional charge, subject to availability and device support. HBO Max also supplanted the streaming component of DC Entertainment's DC Universe service, with its original series being migrated to HBO Max as Max Originals. The HBO Max service began to expand into international markets in 2021.