The Mercator world map of 1569 is titled Nova et Aucta Orbis Terrae Descriptio ad Usum Navigantium Emendate Accommodata (Renaissance Latin for "New and more complete representation of the terrestrial globe properly adapted for use in navigation"). The title shows that Gerardus Mercator aimed to present contemporary knowledge of the geography of the world and at the same time 'correct' the chart to be more useful to sailors. This 'correction', whereby constant bearing sailing courses on the sphere (rhumb lines) are mapped to straight lines on the plane map, characterizes the Mercator projection. While the map's geography has been superseded by modern knowledge, its projection proved to be one of the most significant advances in the history of cartography, inspiring the 19th century map historian Adolf Nordenskiöld to write "The master of Rupelmonde stands unsurpassed in the history of cartography since the time of Ptolemy." The projection heralded a new era in the evolution of navigation maps and charts and it is still their basis.
The map is inscribed with a great deal of text. The framed map legends (or cartouches) cover a wide variety of topics: a dedication to his patron and a copyright statement; discussions of rhumb lines; great circles and distances; comments on some of the major rivers; accounts of fictitious geography of the north pole and the southern continent. The full Latin texts and English translations of all the legends are given below. Other minor texts are sprinkled about the map. They cover such topics as the magnetic poles, the prime meridian, navigational features, minor geographical details, the voyages of discovery and myths of giants and cannibals. These minor texts are also given below.