A Study in Scarlet in the context of "221B Baker Street"

A red herring is something that misleads or distracts from a relevant or important question. It may be either a logical fallacy or a literary device that leads readers or audiences toward a false conclusion. A red herring may be used intentionally, as in mystery fiction or as part of rhetorical strategies (e.g., in politics), or may be used in argumentation inadvertently.

The term was popularized in 1807 by English polemicist William Cobbett, who told a story of having used a strong-smelling smoked fish to divert and distract hounds from chasing a rabbit.

Sherlock Holmes (/ˈʃɜːrlɒk ˈhoʊmz/) is a fictional detective created by British author Arthur Conan Doyle. Referring to himself as a "consulting detective" in his stories, Holmes is known for his proficiency with observation, deduction, forensic science and logical reasoning that borders on the fantastic, which he employs when investigating cases for a wide variety of clients, including Scotland Yard.

The character Sherlock Holmes first appeared in print in 1887's A Study in Scarlet. His popularity became widespread with the first series of short stories in The Strand Magazine, beginning with "A Scandal in Bohemia" in 1891; additional tales appeared from then until 1927, eventually totalling four novels and 56 short stories. All but one are set in the Victorian or Edwardian eras between 1880 and 1914. Most are narrated by the character of Holmes's friend and biographer, Dr. John H. Watson, who usually accompanies Holmes during his investigations and often shares quarters with him at the address of 221B Baker Street, London, where many of the stories begin.

Sir Arthur Ignatius Conan Doyle (22 May 1859 – 7 July 1930) was a British writer and physician. He created the character Sherlock Holmes in 1887 for A Study in Scarlet, the first of four novels and fifty-six short stories about Holmes and Dr. Watson. The Sherlock Holmes stories are milestones in the field of crime fiction.

Doyle was a prolific writer. In addition to the Holmes stories, his works include fantasy and science fiction stories about Professor Challenger, and humorous stories about the Napoleonic soldier Brigadier Gerard, as well as plays, romances, poetry, non-fiction, and historical novels. One of Doyle's early short stories, "J. Habakuk Jephson's Statement" (1884), helped to popularise the mystery of the brigantine Mary Celeste, found drifting at sea with no crew member aboard.

Dr. John H. Watson is a fictional character in the Sherlock Holmes stories by Sir Arthur Conan Doyle. Along with Sherlock Holmes, Dr. Watson first appeared in the novel A Study in Scarlet (1887). "The Adventure of Shoscombe Old Place" (1927) is the last work of Doyle featuring Watson and Holmes, although their last appearance in the canonical timeline is in "His Last Bow" (1917).

As Holmes's friend and confidant, Watson has appeared in various films, television series, video games, comics and radio programmes.