Sir Alfred Jules "Freddie" Ayer FBA (/ɛər/ AIR; 29 October 1910 – 27 June 1989) was an English philosopher known for his promotion of logical positivism, particularly in his books Language, Truth, and Logic (1936) and The Problem of Knowledge (1956).
Ayer was educated at Eton College and the University of Oxford, after which he studied the philosophy of logical positivism at the University of Vienna. From 1933 to 1940 he lectured on philosophy at Christ Church, Oxford.
The theory of sense data is a view in the philosophy of perception, popularly held in the early 20th century by philosophers such as Bertrand Russell, C. D. Broad, H. H. Price, A. J. Ayer, and G. E. Moore. Sense data are taken to be mind-dependent objects whose existence and properties are known directly to us in perception. These objects are unanalyzed experiences inside the mind, which appear to subsequent more advanced mental operations exactly as they are.
Sense data are often placed in a time and/or causality series, such that they occur after the potential unreliability of our perceptual systems yet before the possibility of error during higher-level conceptual analysis and are thus incorrigible. They are thus distinct from the 'real' objects in the world outside the mind, about whose existence and properties we often can be mistaken.
Logical positivism, also known as logical empiricism or neo-positivism, was a philosophical movement, in the empiricist tradition, that sought to formulate a scientific philosophy in which philosophical discourse would be, in the perception of its proponents, as authoritative and meaningful as empirical science.
Logical positivism's central thesis was the verification principle, also known as the "verifiability criterion of meaning", according to which a statement is cognitively meaningful only if it can be verified through empirical observation or if it is a tautology (true by virtue of its own meaning or its own logical form). The verifiability criterion thus rejected statements of metaphysics, theology, ethics and aesthetics as cognitively meaningless in terms of truth value or factual content. Despite its ambition to overhaul philosophy by mimicking the structure and process of empirical science, logical positivism became erroneously stereotyped as an agenda to regulate the scientific process and to place strict standards on it.
Language, Truth and Logic is a 1936 book about meaning by the philosopher Alfred Jules Ayer, in which the author defines, explains, and argues for the verification principle of logical positivism, sometimes referred to as the criterion of significance or criterion of meaning. Ayer explains how the principle of verifiability may be applied to the problems of philosophy. Language, Truth and Logic brought some of the ideas of the Vienna Circle and the logical empiricists to the attention of the English-speaking world.
Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. Hence, it is colloquially known as the hurrah/boo theory. Influenced by the growth of analytic philosophy and logical positivism in the 20th century, the theory was stated vividly by A. J. Ayer in his 1936 book Language, Truth and Logic, but its development owes more to C. L. Stevenson.
Emotivism can be considered a form of non-cognitivism or expressivism. It stands in opposition to other forms of non-cognitivism (such as quasi-realism and universal prescriptivism), as well as to all forms of cognitivism (including both moral realism and ethical subjectivism).