3Com in the context of U.S. Robotics

👉 3Com in the context of U.S. Robotics

U.S. Robotics Corporation, often called USR, is a company that produces USRobotics computer modems and related products. Its initial marketing was aimed at bulletin board systems, where its high-speed HST protocol made FidoNet transfers much faster. During the 1990s it became a major consumer brand with its Sportster line. The company had a reputation for high quality and support for the latest communications standards as they emerged, notably in its V.Everything line, released in 1996.

With the reduced usage of voiceband modems in North America in the early 21st century, USR began branching out into new markets. The company purchased Palm, Inc. for its Pilot PDA, but was itself purchased by 3Com soon after. 3Com spun off USR again in 2000, keeping Palm and returning USR to the now much smaller modem market. After 2004 the company is formally known as USR. USR is now a division of UNICOM Global, and is one of the few providers left in the modem market today. The division employs about 125 people worldwide.

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3Com in the context of Regis McKenna

Regis McKenna (born 1939?) was an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers. He and his firm helped market the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop).

Among the entrepreneurial start-ups with which he worked during their formative years are America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, and 3Com. He has been described as the man who put Silicon Valley on the map. He has been called "Silicon Valley's preeminent public relations man", a "guru", a "czar", a "philosopher king", a "legendary marketer", Apple's "marketing guru", "the fellow that put Intel and Apple on the map", and "a pioneer in the semiconductor business in terms of the marketing side of things". Newsweek called him "the Silicon Valley Svengali" and Business Week has called him "one of high-tech's ace trendspotters" and a "marketing wizard in Silicon Valley".

View the full Wikipedia page for Regis McKenna

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👉 3Com in the context of U.S. Robotics

3Com in the context of Regis McKenna