Adriatic Veneti in the context of "Roman Italy"

The Italiotes (Ancient Greek: Ἰταλιῶται, Italiōtai) were the pre-Roman Greek-speaking inhabitants of the Italian Peninsula, between Naples and Calabria.

Greek colonisation of the coastal areas of southern Italy and Sicily started in the 8th century BC and, by the time of the Roman ascendance, the area was so extensively hellenized that Romans called it Magna Graecia, that is "Greater Greece".

Venetic (/vɪˈnɛtɪk/ vin-ET-ik) is an extinct Indo-European language, most commonly classified into the Italic subgroup, that was spoken by the Veneti people in ancient times in northeast Italy (Veneto and Friuli) and part of modern Slovenia, between the Po Delta and the southern fringe of the Alps, associated with the Este culture.

The language is attested by over 300 short inscriptions dating from the 6th to the 1st century BCE. Its speakers are identified with the ancient people called Veneti by the Romans and Enetoi by the Greeks. It became extinct around the 1st century when the local inhabitants assimilated into the Roman sphere. Inscriptions dedicating offerings to Reitia are one of the chief sources of knowledge of the Venetic language.

The Este culture or Atestine culture was an archaeological culture existing from the late Italian Bronze Age (10th–9th century BC, proto-venetic phase) to the Iron Age and Roman period (1st century BC). It was located in the modern area of Veneto in Italy and derived from the earlier and more extensive Proto-Villanovan culture. It is also called the "civilization of situlas", or Paleo-Venetic.

The culture is named after a proto-urban settlement in the Po Valley (Northern Italy). The city of Este was originally situated on the river Adige, which changed its course in 5th century; it was a center of metalworking. The settlement evolved in the beginning of the 1st century BC at the cross-way of important traffic routes. Essentially only the cemeteries with cremated burials and sometimes rich grave goods survive for modern archaeology to explore.

Reitia (Venetic: 𐌓𐌄:𐌉:𐌕𐌉:𐌀) was a goddess, one of the best known deities of the Adriatic Veneti of northeastern Italy.

While her place in the Venetic pantheon cannot be known for certain, the importance of her cult to Venetic society is well attested in archaeological finds. A large body of votive offerings on pottery and metal objects has been found at a Venetic shrine in Baratella, near Este. In Venetic, she is given the epithets Śahnate "the Healer" and Pora "the good and kind."