Graphic designer in the context of "Graphic design"

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.

Typography is also the work of graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized occupation. Personal computers opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished.

Marcello Nizzoli (Italian pronunciation: [marˈtʃɛllo nitˈtsɔli]; 1887 – 1969) was an Italian artist, architect, industrial and graphic designer. He was the chief designer for Olivetti for many years and was responsible notably for the iconic Lettera 22 portable typewriters in 1950.

William Fetter, also known as William Allan Fetter or Bill Fetter (March 14, 1928 – June 23, 2002), was an American graphic designer and pioneer in the field of computer graphics. He explored the perspective fundamentals of computer animation of a human figure from 1960 on and was the first to create a human figure as a 3D model. The First Man was a pilot in a short 1964 computer animation, also known as Boeing Man and now as Boeman by the Boeing company. Fetter preferred the term "Human Figure" for the pilot. In 1960, working in a team supervised by Verne Hudson, he helped coin the term Computer graphics. He was art director at the Boeing Company in Wichita.

Otto "Otl" Aicher (German: [ˈɔtl̩ ˈʔaɪçɐ]; 13 May 1922 – 1 September 1991) was a German graphic designer and typographer. Aicher co-founded and taught at the influential Ulm School of Design. He is known for having led the design team of the 1972 Summer Olympics in Munich, and for overseeing the creation of its prominently used system of pictograms. Aicher also developed the Rotis typeface.

Book design is the graphic art of determining the visual and physical characteristics of a book. The design process begins after an author and editor finalize the manuscript, at which point it is passed to the production stage. During production, graphic artists, art directors, or professionals in similar roles will work with printing press operators to decide on visual elements—including typography, margins, illustrations, and page layout—and physical features, such as trim size, type of paper, kind of printing, binding.

From the late Middle Ages to the 21st century, the basic structure and organization of Western books have remained largely unchanged. Front matter introduces readers to the book, offering practical information like the title, author and publisher details, and an overview of the content. It may also include editorial or authorial notes providing context. This is followed by the main content of the book, often broadly organized into chapters or sections. The book concludes with back matter, which may include bibliographies, appendices, indexes, glossaries, or errata.

A production designer is the individual responsible for the overall aesthetic of a film and television story. The production design gives the viewers a sense of the visual media's narrative, tone, setting, time period, the plot location, and character actions and feelings. Working directly with the director, cinematographer, and producer, production designers have a key creative role in the creation of motion pictures and television.

Production designers are commonly confused with art directors as the roles have similar responsibilities. Production designers decide the visual concept and deal with the many and varied logistics of filmmaking including, schedules, budgets, and staffing. Art directors head an art department, and manage the process of making the visuals, which is done by concept artists, graphic designers, set designers, costume designers, lighting designers, etc. The production designer and the art director lead a team of individuals to assist with the visual component of the film. Depending on the size of the production the rest of the team can include runners, graphic designers, drafts people, props makers, and set builders. Productions Designers create a framework for the visual aesthetic of a project and work in partnership and collaboration with the Set Decorator & Set Decorating department to execute the desired look.