Wendy Wood (social psychologist) in the context of "University of Southern California academics"

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⭐ Core Definition: Wendy Wood (social psychologist)

Wendy Wood is a UK-born psychologist who is the Provost Professor Emerita of Psychology and Business at University of Southern California, where she has been a faculty member since 2009. She previously served as vice dean of social sciences at the Dornsife College of the University of Southern California. Her primary research contributions are in habits and behavior change along with the psychology of gender.

She is the author of the popular science book, Good Habits, Bad Habits, released in October 2019. This book was featured in the Next Big Idea Club and was reviewed in the New Yorker.

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Wendy Wood (social psychologist) in the context of Habit

A habit (or wont, as a humorous and formal term) is a routine of behavior that is repeated regularly and tends to occur subconsciously.

A 1903 paper in the American Journal of Psychology defined a "habit, from the standpoint of psychology, [as] a more or less fixed way of thinking, willing, or feeling acquired through previous repetition of a mental experience." Habitual behavior often goes unnoticed by persons exhibiting it, because a person does not need to engage in self-analysis when undertaking routine tasks. Habits are sometimes compulsory. A 2002 daily experience study by habit researcher Wendy Wood and her colleagues found that approximately 43% of daily behaviors are performed out of habit. New behaviours can become automatic through the process of habit formation. Old habits are hard to break and new habits are hard to form because the behavioural patterns that humans repeat become imprinted in neural pathways, but it is possible to form new habits through repetition.

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