Web archiving is the process of collecting, preserving, and providing access to material from the World Wide Web. The aim is to ensure that information is preserved in an archival format for research and the public. The process of platformizing archives, digitizing historical records via interfaces patterned on social media platforms, can reshape collective memory by privileging content that aligns with social-media logic such as popularity, connectivity, and programmability.
Web archivists typically employ automated web crawlers to capturing the massive amount of information on the Web. A widely known web archive service is the Wayback Machine, run by the Internet Archive.