Walt Disney Company in the context of "Marvel Entertainment"

Orlando (/ɔːrˈlændoʊ/ or-LAN-doh) is a city in and the county seat of Orange County, Florida, United States. Part of Central Florida, it is the fourth-most populous city in the state and its most populous inland city, with a population of 307,573 at the 2020 census. The Orlando metropolitan area, with over 2.94 million residents, is the third-largest metropolitan area in Florida and 20th-largest in the United States.

Orlando is one of the most-visited cities in the world primarily due to tourism, major events, theme parks, and convention traffic. It is the fourth-most visited city in the U.S. after New York City, Miami, and Los Angeles, with over 3.5 million visitors as of 2023. Orlando International Airport is the 7th-busiest airport in the United States and the 18th-busiest in the world. The two largest and most internationally renowned tourist attractions in the Orlando area are the Walt Disney World resort, opened by the Walt Disney Company in 1971 and located about 21 miles (34 km) southwest of Orlando in Bay Lake, and the Universal Orlando resort, opened in 1990 as a major expansion of Universal Studios Florida and the only theme park inside Orlando city limits.

A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program, or a video game. Bob Iger, chief executive of the Walt Disney Company, defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time."

The Donald Duck universe is a fictional shared universe which is the setting of stories involving Disney cartoon character Donald Duck, as well as Daisy Duck, Huey, Dewey, and Louie, Scrooge McDuck, and many other characters. Life in the Donald Duck universe centers on the city of Duckburg and is a part of the larger Mickey Mouse universe. In addition to the original comic book stories by Carl Barks, the Duckburg cast was featured in Little Golden Books, television series such as DuckTales (1987–1990), Darkwing Duck (1991–1992), and the DuckTales reboot (2017–2021), and video games such as DuckTales (1989), QuackShot (1991), Goin' Quackers (2000), and DuckTales: Remastered (2013).

"Donald Duck universe", sometimes called Duckverse or Scrooge McDuck universe, are unofficial terms used by Disney, but are sometimes used by fans. Disney comics artist/writer Don Rosa has also used the terms Barks Universe and Italian Duck Universe to describe different versions of history. According to Carl Barks, the comic book creator of Scrooge McDuck, Duckburg, and its original cast of characters and themes (who also developed Donald Duck and created Daisy Duck and Huey, Dewey and Louie for the early Donald Duck cartoons) — "Now we're beginning to read about Batman's universe, the Spiderman universe. All of those guys had their own universe, and so the ducks have their own universe." Barks adds, "Whenever I wrote the script and it was drawn by some other artist ... it came out looking so different, it didn't look like it belonged in the duck universe .. .Didn't look as real, or I use the word, 'sincere'. You couldn't tell whether the guy who drew it was really interested in turning out a nice product or not."