The Proclamation of Masterpieces of the Oral and Intangible Heritage of Humanity was made by the Director-General of UNESCO starting in 2001 to raise awareness of intangible cultural heritage—such traditions, rituals, dance, and knowledge—and urge the protection of the communities that create them. Several manifestations of intangible heritage around the world were awarded the status of Masterpieces; further proclamations occurred biennially. The status exists to recognize the value of non-material culture, as well as to commit states to promote and safeguard the Masterpieces. In 2008, the 90 declared Masterpieces were incorporated into the new Representative List of the Intangible Cultural Heritage of Humanity as its first entries.