Virgin TV in the context of NTL Incorporated


Virgin TV in the context of NTL Incorporated

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⭐ Core Definition: Virgin TV

Virgin TV is a digital pay cable television service in the United Kingdom, owned by Liberty Global (50%) and Telefónica (50%) after the merger its UK businesses to form Virgin Media O2. Its origins date from NTL and Telewest, formerly two of the UK's largest cable operators, which merged on 6 March 2006. All NTL:Telewest services were rebranded as Virgin Media in February 2007. Since the acquisition of Smallworld Cable in 2014, Virgin is the sole national cable TV provider in Great Britain. Currently about 51% of UK households have access to Virgin's network, which is independent from BT's Openreach network.

Virgin ranks as the UK's second-largest pay TV service, and the service is provided in conjunction with Virgin Media broadband and phone. As of Q3 2007, it had 3.6 million subscribers, compared to 8.2 million on its traditional rival Sky. As of 2009, Virgin's digital cable television currently uses the Nagravision 3 conditional access system. The service was fully digitalised in 2013.

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Virgin TV in the context of V+

V+ (previously known as TVDrive) is a set-top box for Virgin Media's Virgin TV service, which provides personal video recording (PVR) and high definition (HD) functionality to customers who subscribe to the service. Virgin TV have taken a different approach from rival Sky's Sky+ and later Sky+ HD services, by implementing a rental scheme for the V+ Box. When Virgin TV was launched, there was an installation charge (waived under certain circumstances) and a monthly charge for all customers with a discount for XL customers. On 1 June 2007 pricing was revised, with all customers paying a one-off set-up fee and TV M and L customers paid a monthly charge, while TV XL customers had no extra charges. Various deals to lower the set-up fee have been made available to all customers in order to compete with rival Sky.

The V+ set-top box is technically on lease, still owned by Virgin Media, who provide technical support for it free of charge if a problem occurs for the life of a contract. Should the customer downgrade from the V+ service, the recording functions of the V+ box and access to all high definition channels and on demand content will be blocked, effectively acting as a standard V Box. As of Q1 2010, there were a total of 939,900 V+ customers, representing 25% of all Virgin TV subscribers.

View the full Wikipedia page for V+
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