Typesetter in the context of Type designer

Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.

A typeface differs from other modes of graphic production such as handwriting and drawing in that it is a fixed set of alphanumeric characters with specific characteristics to be used repetitively. Historically, these were physical elements, called sorts, placed in a wooden frame; modern typefaces are stored and used electronically. It is the art of a type designer to develop a pleasing and functional typeface. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed.

Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.

Between 1926 and 1930 Miedinger trained as a typesetter in Zurich, after which he attended evening classes at the Kunstgewerbeschule Zürich.

Body text or body copy, or running text, is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book.

Body text has two slightly different meanings, depending on context. A book designer, concerned with the overall sequence of a book, regards it as those pages that form the majority of a book, containing the body of text or body matter. A typesetter concerned instead with the layout of text on a page sees 'body text' as being those sections of the main text that are flowed into columns or justified as paragraphs, as distinct from the headings and any pictures that are floated out of the main body.