Personal care products are a class of consumer products associated hygiene and personal grooming. They are marketed to modern consumers as "minimally necessary" or improving appearance or well-being.
They are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification (aesthetically enhance a person's appearance). Pharmaceutical products are not considered personal care products.