Toei Animation in the context of GeGeGe no Kitarō

Toei Company, Ltd. (東映株式会社, Tōei Kabushiki-gaisha; an acronym for Tōkyō Eiga Haikyū (東京映画配給) lit. 'Tokyo Film Distribution'; /ˈtoʊ.eɪ/), simply known as Toei Company or Toei, is a Japanese entertainment company. Headquartered in Kyōbashi, Chūō, Tokyo, it is involved in film and television production, distribution, video game development, publishing, and ownership of 34 movie theaters. Toei also owns and operates studios in Tokyo and Kyoto and holds shares in several television companies. The company is renowned for its production of anime and live-action dramas known as tokusatsu, which incorporate special visual effects. It is also known for producing period dramas. Toei is the majority shareholder of Toei Animation and is recognized for its franchises such as Kamen Rider, Super Sentai and Power Rangers.

Toei is one of the four members of the Motion Picture Producers Association of Japan (MPPAJ 日本映画製作者連盟), and is therefore one of Japan's Big Four film studios, alongside Kadokawa, Shochiku and Toho.

Sailor Moon (Japanese: 美少女戦士セーラームーン, Hepburn: Bishōjo Senshi Sērā Mūn; originally translated as Pretty Soldier Sailor Moon, later Pretty Guardian Sailor Moon) is a Japanese manga series written and illustrated by Naoko Takeuchi. It was originally serialized in Kodansha's shōjo manga magazine Nakayoshi from 1991 to 1997; the 60 individual chapters (later reorganized into 52) and several side stories were compiled into 18 tankōbon volumes. Set in Tokyo in the 1990s, the series follows the adventures of a schoolgirl named Usagi Tsukino as she transforms into the eponymous character to search for a magical artifact, the "Legendary Silver Crystal" (「幻の銀水晶」, Maboroshi no Ginsuishō; lit. "Phantom Silver Crystal"). She leads a group of comrades, the Sailor Soldiers, called Sailor Guardians in later editions, as they battle against villains to prevent the theft of the Silver Crystal and the destruction of the Solar System.

The manga was written in conjunction with the airing of an anime series produced by Toei Animation, which was broadcast in Japan from 1992 to 1997. Toei also developed three animated feature films, a television special, and three short films based on the anime. A live-action television adaptation, Pretty Guardian Sailor Moon, aired from 2003 to 2004, and a second anime series, Sailor Moon Crystal, began simulcasting in 2014. The manga series was licensed for an English release by Kodansha Comics in North America, and in Australia and New Zealand by Random House Australia. The entire anime series has been licensed by Viz Media for an English-language release in North America and by Madman Entertainment in Australia and New Zealand.

Hayao Miyazaki (宮崎 駿 or 宮﨑 駿, Miyazaki Hayao; [mijaꜜzaki hajao]; born January 5, 1941) is a Japanese animator, filmmaker, and manga artist. He co-founded Studio Ghibli and serves as its honorary chairman. Throughout his career, Miyazaki has attained international acclaim as a masterful storyteller and creator of Japanese animated feature films, and is widely regarded as one of the most accomplished filmmakers in the history of animation.

Born in Tokyo City, Miyazaki expressed interest in manga and animation from an early age. He joined Toei Animation in 1963, working as an inbetween artist and key animator on films like Gulliver's Travels Beyond the Moon (1965), Puss in Boots (1969), and Animal Treasure Island (1971), before moving to A-Pro in 1971, where he co-directed Lupin the Third Part I (1971–1972) alongside Isao Takahata. After moving to Zuiyō Eizō (later Nippon Animation) in 1973, Miyazaki worked as an animator on World Masterpiece Theater and directed the television series Future Boy Conan (1978). He joined Tokyo Movie Shinsha in 1979 to direct his first feature film The Castle of Cagliostro (1979) and the television series Sherlock Hound (1984–1985). He wrote and illustrated the manga Nausicaä of the Valley of the Wind (1982–1994) and directed the 1984 film adaptation produced by Topcraft.

Mushi Production (虫プロダクション, Mushi Purodakushon; "Bug Production") or Mushi Pro for short, is a Japanese animation studio headquartered in Fujimidai, Nerima, Tokyo, Japan. It previously had a headquarters elsewhere in Nerima.

The studio was headed by manga artist Osamu Tezuka. Tezuka started it as a rivalry with Toei Animation, his former employer, after Tezuka's contract with Toei expired in 1961. The studio pioneered TV animation in Japan, and was responsible for many successful anime television series, such as Astro Boy, Gokū no Daibōken, Princess Knight, Kimba the White Lion, Dororo and Ashita no Joe, as well as more adult-oriented feature films such as A Thousand and One Nights, Cleopatra (the first Japanese X-rated animated film) and Belladonna of Sadness.

Sailor Moon, originally released in Japan as Pretty Soldier Sailor Moon (Japanese: 美少女戦士セーラームーン, Hepburn: Bishōjo Senshi Sērā Mūn; later translated as Pretty Guardian Sailor Moon), is a Japanese superhero anime television series produced by Toei Animation. It is based on the manga of the same title written by Naoko Takeuchi that was published from 1992 to 1997 in Nakayoshi. Sailor Moon first aired in Japan on TV Asahi from March 7, 1992, to February 8, 1997, and was dubbed for release in various regions around the world, including North America, Southeast Asia, Greater China, Australia, Europe, and Latin America.

Set in the 1990s, the series follows the adventures of the titular protagonist whose name is Usagi Tsukino, a middle school student who is given the power to become a Pretty Soldier. Joined by other Sailor Soldiers, she defends Earth against an assortment of evil villains. The anime also parallels the maturation of Usagi from an emotional middle school girl to a responsible young adult. The events of the series take place between 1992 and 1995.

Sailor Moon Crystal, known in Japan as Pretty Guardian Sailor Moon Crystal (Japanese: 美少女戦士セーラームーンCrystal（クリスタル）, Hepburn: Bishōjo Senshi Sērā Mūn Kurisutaru), is a Japanese anime series based on the shōjo manga series Sailor Moon written and illustrated by Naoko Takeuchi, produced in commemoration of the original series' 20th anniversary. Produced by Toei Animation and directed by Munehisa Sakai (Seasons 1 and 2) and Chiaki Kon (Season 3), the series was streamed worldwide on Niconico from July 5, 2014, to July 18, 2015. Season 1 and 2's episodes were released twice a month. Instead of remaking the 1990s anime series preceding it, Toei Animation produced Crystal as a reboot of Sailor Moon and as a more faithful adaptation of the original manga by omitting much of the original material from the first series. Set in Tokyo in the 2010s, the story focuses on Usagi Tsukino, who is a young girl that obtains the power to become the titular character. Other Sailor Guardians join her in the search for Princess Serenity and the Silver Crystal. The events of the series take place between 2014 and 2017.

The first episode had an advanced screening on June 30, 2014. In May 2014, Viz Media licensed Crystal for an English-language release in North America, simulcasting the series on Neon Alley and Hulu to coincide with the worldwide streaming. Crunchyroll also simulcast the series in a separate contract with Toei Animation. Viz premiered the first episode as part of their "Sailor Moon Day" celebration at the Anime Expo Convention in Los Angeles.