A toaster pastry is a type of bakers' confection. They are thin rectangles often made of rice bran, molasses, flour, syrup, and shortening, which on one side usually has a coating of icing that has been dried with starch. They contain sweet, syrupy fillings, often fruit preserves or other flavoring ingredients such as chocolate or cinnamon. As the name suggests, toaster pastries are often heated in a toaster or oven. They are already fully cooked however, and may be eaten unheated as well.
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Toaster Strudel is the brand name of a toaster pastry, prepared by heating the frozen pastries in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.
The Kellogg Company, doing business as Kellogg's, was an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produced cereal and convenience foods, including crackers and toaster pastries, and marketed their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement was "Nourishing families so they can flourish and thrive."
Kellogg's products were manufactured and marketed in over 180 countries. Kellogg's largest factory was at Trafford Park in Trafford, Greater Manchester, United Kingdom, which was also the location of its UK headquarters. Other corporate office locations outside of Battle Creek included Chicago, Dublin (European Headquarters), Shanghai, and Querétaro City. Kellogg's held a Royal Warrant from Queen Elizabeth II until her death in 2022.