This Is the House That Jack Built in the context of "Aarne–Thompson–Uther Index"

The illustration of manuscript books was well established in ancient times, and the tradition of the illuminated manuscript thrived in the West until the invention of printing. Other parts of the world had comparable traditions, such as the Persian miniature. Modern book illustration comes from the 15th-century woodcut illustrations that were fairly rapidly included in early printed books, and later block books. Other techniques such as engraving, etching, lithography and various kinds of colour printing were to expand the possibilities and were exploited by such masters as Daumier, Doré or Gavarni.

Edmund Evans (23 February 1826 – 21 August 1905) was an English wood-engraver and colour printer during the Victorian era. He specialized in full-colour printing, a technique which, in part because of his work, became popular in the mid-19th century. He employed and collaborated with illustrators such as Walter Crane, Randolph Caldecott, Kate Greenaway and Richard Doyle to produce what are now considered to be classic children's books. Little is known about his life, although he wrote a short autobiography before his death in 1905 in which he described his life as a printer in Victorian London.

After finishing an apprenticeship, Evans went into business for himself. By the early 1850s, he had established a reputation as a printer of covers for a type of cheap novels known as yellow-backs. In the early 1860s, he began to print children's toy books and picture books in association with the printing house Routledge and Warne. His intention was to produce books for children that were beautiful and inexpensive. For three decades he produced multiple volumes each year, first illustrated by Crane, and later by Caldecott and Greenaway.