The Lorax in the context of "Dr. Seuss"

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⭐ Core Definition: The Lorax

The Lorax is a children's book written by Dr. Seuss and published in 1971. It chronicles the plight of the environment and the Lorax, the main character, who "speaks for the trees" and confronts the Once-ler, a business magnate who causes environmental destruction.

The story is commonly recognized as a fable concerning the danger of capitalism and humanity's greed causing destruction of the natural environment, using the literary element of personification to create relatable characters for industry (the Once-ler), the environment (the Truffula trees) and environmental activism (the Lorax). The story encourages activism and involvement in making the situation better: a concluding quote from the Once-ler states, "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not". The Lorax exemplifies Dr. Seuss's views on climate change and pollution, teaching children about the importance of doing their part to protect the environment (in this case, Truffula trees).

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The Lorax in the context of Illumination (company)

Illumination (formerly known as Illumination Entertainment) is an American animation studio founded by Chris Meledandri on January 17, 2007. It is a division of Universal Pictures, which itself is a division of Comcast through the Universal Filmed Entertainment Group, a unit of NBCUniversal; Illumination produces the films, while Universal finances and distributes them. The studio is best known for creating the Despicable Me, The Secret Life of Pets, and Sing franchises; the adaptations of Dr. Seuss' books The Lorax and How the Grinch Stole Christmas!; and Nintendo video games, starting with The Super Mario Bros. Movie. The Minions, characters from the Despicable Me series, are the mascots of the studio.

Illumination has produced 15 feature films, with an average gross of $711 million per film. Three of the studio's films—Minions (2015), Despicable Me 3 (2017) and The Super Mario Bros. Movie (2023)—are all among the 50 highest-grossing films of all time, with the latter having the highest-grossing opening for an animated film in its initial release; eight of their films are also among the 50 highest-grossing animated films. Its first film, Despicable Me, was released on July 9, 2010, and its latest film, Despicable Me 4, was released on July 3, 2024; their upcoming slate of films includes The Super Mario Galaxy Movie on April 3, 2026, and Minions 3 on July 1, 2026. Additionally, an untitled film is scheduled for release on April 16, 2027.

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