The Judds in the context of "RCA Records"

Neotraditional country (also known as new traditional country, hardcore country, or hard country) is a country music style and subgenre that developed in the 1980s and emphasizes the traditional country instrumental background (i.e. fiddle and pedal steel guitar) and traditional country vocals found in subgenres popularized in the 1940s-60s. Neo-traditional country draws inspiration from styles such as honky-tonk, Western swing, and the Bakersfield sound and performers such as Hank Williams, George Jones, Loretta Lynn, Buck Owens, Tammy Wynette, Kitty Wells, Bob Wills, Ernest Tubb, and Merle Haggard. as well as often dressing in the fashions of the country music scene of the 1940s-1960s.

The neotraditional country movement was ignited by artists George Strait, Ricky Skaggs, and John Anderson in the early 1980s as a reaction to the pop-country and Urban Cowboy scene of the late 1970s and early 1980s,and became popular in the mainstream country scene by the mid-1980s into the mid-1990s with artists such as Randy Travis, Clint Black, Dwight Yoakam, Alan Jackson, Highway 101, Patty Loveless, Kenny Chesney, The Judds, Brooks & Dunn, Mark Chesnutt, Toby Keith, and Keith Whitley. By the mid-to-late 1990s, the neotraditional country movement was overtaken in popularity by "stadium-sized" pop-country performers like Garth Brooks, Shania Twain, Faith Hill, Billy Ray Cyrus, LeAnn Rimes, and Tim McGraw, who integrated aspects of the neotraditional style with the musical and theatrical components of arena rock, adult contemporary music and 70s-90s pop music.