Artisanal Talavera of Puebla and Tlaxcala is a Mexican pottery tradition with heritage from the Talavera de la Reina pottery of Spain. In 2019, both traditions were included in UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.
The Mexican pottery is a type of majolica (faience) or tin-glazed earthenware, with a white base glaze typical of the type. It is made in the town of San Pablo del Monte in the state of Tlaxcala and the cities of Puebla, Atlixco, Cholula, and Tecali in the state of Puebla. Pottery is made in these locations because of the quality of the natural clay found there and the tradition of production which goes back to the 16th century. Much of this pottery was decorated only in blue, but colors such as yellow, black, green, orange and mauve have also been used. Majolica pottery was brought to Mexico by the Spanish in the first century of the colonial period. Production of this ceramic became highly developed in Puebla because of the availability of fine clays and the demand for tiles from the newly established churches and monasteries in the area. The industry had grown sufficiently that by the mid-17th century, standards and guilds had been established which further improved the quality, leading Puebla into what is called the "golden age" of Talavera pottery (from 1650 to 1750). Formally, the tradition that developed there is called Talavera Poblana to distinguish it from the similarly named Talavera pottery of Spain. It is a mixture of Italian, Spanish and indigenous ceramic techniques.