Swaminarayan in the context of Iṣṭa-devatā (Hinduism)

Ishtadeva or ishtadevata (Sanskrit: इष्ट देव(ता), iṣṭa-deva(tā), literally "cherished divinity" from iṣṭa, "personal, liked, cherished, preferred" and devatā, "godhead, divinity, tutelary deity" or deva, "deity"), is a term used in Hinduism denoting a worshipper's favourite deity.

It is especially significant to both the Smarta and Bhakti schools, wherein practitioners choose to worship the form of God that inspires them. Within Smartism, one of five chief deities is selected. Even in denominations that focus on a singular concept of God, such as Vaishnavism, the ishta-deva concept exists. For example, in Vaishnavism, special focus is given to a particular form of Vishnu or one of his avataras (i.e. Krishna or Rama). Similarly within Shaktism, focus is given to a particular form of the Goddess such as Parvati or Lakshmi. The Swaminarayan sect of Vaishnavism has a similar concept, but notably holds that Vishnu and Shiva are different aspects of the same God.

Swaminarayan Akshardham in Gandhinagar, Gujarat, India is a large Hindu temple complex inspired by Yogiji Maharaj (1892–1971) the fourth spiritual successor of Swaminarayan, and created by Pramukh Swami Maharaj (1921–2016), the fifth spiritual successor of Swaminarayan according to the BAPS denomination of Swaminarayan Hinduism. Located in the capital of Gujarat, the complex was built over 13 years and is a tribute to Swaminarayan and his life and teachings. At the center of the 23-acre complex is the Akshardham mandir, which is built from 6,000 metric tons of pink sandstone from Rajasthan. The complex's name refers to the divine abode of Swaminarayan in the BAPS philosophy; followers of Swaminarayan believe that the jiva or soul goes to Akshardham after attaining moksha, or liberation. BAPS followers worship Swaminarayan as God almighty.