Steve Wozniak in the context of "Apple Inc"

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, best known for its consumer electronics, software and online services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed to its current name in 2007 as the company had expanded its focus from computers to consumer electronics. Apple has been described as a Big Tech company.

The company was founded to market Wozniak's Apple I personal computer. Its successor, the Apple II, became one of the first successful mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984 as some of the first computers to use a graphical user interface and a mouse. By 1985, internal conflicts led to Jobs leaving the company to form NeXT and Wozniak withdrawing to other ventures; John Sculley served as CEO for over a decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of Intel-powered PC clones running Microsoft Windows, and neared bankruptcy by 1997. To overhaul its market strategy, it acquired NeXT, bringing Jobs back to the company. Under his leadership, Apple returned to profitability by introducing the iMac, iPod, iPhone, and iPad devices; creating the iTunes Store; launching the "Think different" advertising campaign; and opening the Apple Store retail chain. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook.

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.

Jobs was born in San Francisco in 1955 and adopted shortly afterwards. He attended Reed College in 1972 before withdrawing that same year. In 1974, he traveled through India, seeking enlightenment before later studying Zen Buddhism. He and Wozniak co-founded Apple in 1976 to further develop and sell Wozniak's Apple I personal computer. Together, the duo gained fame and wealth a year later with production and sale of the Apple II, one of the first highly successful mass-produced microcomputers.

Ronald Gerald Wayne (born May 17, 1934) is an American retired electronics industry business executive. He co-founded Apple Computer Company (now Apple Inc.) as a partnership with Steve Wozniak and Steve Jobs on April 1, 1976, providing administrative oversight and documentation for the new venture. Twelve days later, he created amendments to limit his liability and profits to 10% only for his 10% share of the new company and share 90% of profit or loss with Jobs and Wozniak, for US$800 (equivalent to $4,400 in 2024), and one year later accepted additional payment $1,500 (equivalent to $8,300 in 2024) to forfeit any potential future claims against the newly incorporated company at Jobs' and Wozniak's request. He has been often referred to by media as the 'forgotten founder' of Apple.

The Apple Computer 1 (Apple-1), later known predominantly as the Apple I (written with a Roman numeral), is an 8-bit personal computer electrically designed by Steve Wozniak and released by the Apple Computer Company (now Apple Inc.) in 1976. The company was initially formed to sell the Apple I – its first product – and would later become the world's largest technology company. The idea of starting a company and selling the computer came from Wozniak's friend and Apple co-founder Steve Jobs.

The key differentiator of the Apple I was that it included video display terminal circuitry, allowing it to connect to a low-cost composite video monitor and keyboard instead of an expensive accompanying terminal such as the Teletype Model 33 commonly used by other early personal computers. The Apple I and the Sol-20 were some of the earliest home computers to have this capability.

The Apple II (stylized as apple ][) is a personal computer released by Apple Inc. in June 1977. It was one of the first successful mass-produced microcomputer products and is widely regarded as one of the most important personal computers of all time due to its role in popularizing home computing and influencing later software development.

The Apple II was designed primarily by Steve Wozniak. The system is based around the 8-bit MOS Technology 6502 microprocessor. Jerry Manock designed the foam-molded plastic case, Rod Holt developed the switching power supply, while Steve Jobs was not involved in the design of the computer. It was introduced by Jobs and Wozniak at the 1977 West Coast Computer Faire, and marks Apple's first launch of a computer aimed at a consumer market—branded toward American households rather than businessmen or computer hobbyists.

John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving on October 15, 1993. In 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.

During Sculley's tenure at Apple, the company's sales increased tenfold from $800 million to $8 billion, while the period between 1989 and 1991 was regarded as the "first golden age" of Macintosh. Some attribute his success to the fact that he joined the company just when co-founders Steve Jobs's visions and Steve Wozniak's creations had become highly lucrative. Jobs and Sculley "clashed over management styles and priorities, Jobs focusing on future innovation and Sculley more on current product lines and profitability". Sculley won a power struggle leading to Jobs's ouster, and departed from Jobs's sales structure, instead deciding to compete with IBM in selling computers to the same types of customers. This strategy was initially successful due to the launch of fresh new Macintosh models for different segments which generated increasing profits. By the early 1990s, profits declined due to increasing competition from less expensive IBM PC compatibles running Windows 3.0. Sculley was ultimately forced to step down as Apple CEO because he was opposed to licensing Macintosh software and was talking to Goldman Sachs about splitting Apple into two companies. When Sculley left in May 1993, Apple had $2 billion in cash and $200 million in debt.

The Portola Institute was a "nonprofit educational foundation" founded in Menlo Park, California in 1966 by Dick Raymond. Through the Portola Institute, Raymond financially supported efforts like the Homebrew Computer Club, whose members included Steve Jobs and Steve Wozniak, and helped to develop other organizations such as The Briarpatch Society and Bob Albrecht's People's Computer Company. Portola was also the publisher of Stewart Brand's Whole Earth Catalog beginning with the first issue in 1968. The first issue of The Whole Earth Catalog noted that the Catalog was one division of the Portola Institute and that other activities of the Institute include: "computer education for all grade levels, simulation games for classroom use, new approaches to music education, Ortega Park Teachers Laboratory."

Writer Maggie Engler proposed that Portola's computer-related intention and hopes went beyond the experiments and pilot projects. She offered the view that once other Bay Area efforts were made to broaden personal-computer familiarity, this furthered “the Portola Institute goal of computer literacy for every age” — adults as well as younger people.