Steve Jobs in the context of "Marketing"

Pixar (/ˈpɪksɑːr/), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney Studios, a division of the Disney Entertainment segment of the Walt Disney Company.

Pixar started in 1979 as part of the Lucasfilm computer division. It was known as the Graphics Group before its spin-off as a corporation in 1986, with funding from Apple co-founder Steve Jobs, who became its majority shareholder. Disney announced its acquisition of Pixar in January 2006, and completed it in May 2006. Pixar is best known for its feature films, technologically powered by RenderMan, the company's own implementation of the industry-standard RenderMan Interface Specification image-rendering API. The studio's mascot is Luxo Jr., a desk lamp from the studio's 1986 short film of the same name.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, best known for its consumer electronics, software and online services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed to its current name in 2007 as the company had expanded its focus from computers to consumer electronics. Apple has been described as a Big Tech company.

The company was founded to market Wozniak's Apple I personal computer. Its successor, the Apple II, became one of the first successful mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984 as some of the first computers to use a graphical user interface and a mouse. By 1985, internal conflicts led to Jobs leaving the company to form NeXT and Wozniak withdrawing to other ventures; John Sculley served as CEO for over a decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of Intel-powered PC clones running Microsoft Windows, and neared bankruptcy by 1997. To overhaul its market strategy, it acquired NeXT, bringing Jobs back to the company. Under his leadership, Apple returned to profitability by introducing the iMac, iPod, iPhone, and iPad devices; creating the iTunes Store; launching the "Think different" advertising campaign; and opening the Apple Store retail chain. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook.

macOS (previously OS X and originally Mac OS X) is a proprietary Unix-based operating system, derived from OPENSTEP for Mach and FreeBSD, which has been marketed and developed by Apple since 2001. It is the current operating system for Apple's Mac computers. Within the market of desktop and laptop computers, it is the second most widely used desktop OS, after Microsoft Windows and ahead of all Linux distributions, including ChromeOS and SteamOS. As of 2025, the most recent release of macOS is macOS 26 Tahoe, the 22nd major version of macOS.

Mac OS X succeeded the classic Mac OS, the primary Macintosh operating system from 1984 to 2001. Its underlying architecture came from NeXT's NeXTSTEP, as a result of Apple's acquisition of NeXT, which also brought Steve Jobs back to Apple. The first desktop version, Mac OS X 10.0, was released on March 24, 2001. Mac OS X Leopard and all later versions of macOS, other than OS X Lion, are UNIX 03 certified. Each of Apple's other contemporary operating systems, including iOS, iPadOS, watchOS, tvOS, audioOS and visionOS, are derivatives of macOS. Throughout its history, macOS has supported three major processor architectures: the initial version supported PowerPC-based Macs only, with support for Intel-based Macs beginning with OS X Tiger 10.4.4 and support for ARM-based Apple silicon Macs beginning with macOS Big Sur. Support for PowerPC-based Macs was dropped with OS X Snow Leopard, and it was announced at the 2025 Worldwide Developers Conference that macOS Tahoe will be the last to support Intel-based Macs.

Laurene Powell Jobs (née Powell; born November 6, 1963) is an American entrepreneur, business executive and philanthropist. She is the founder and president of Emerson Collective, lead investor and chair of The Atlantic and co-founder and chair of XQ Institute. Powell Jobs also sits on the boards of the Ford Foundation, Council on Foreign Relations, Chicago CRED, College Track and Elemental Impact. She was married to Steve Jobs, who was the co-founder and former chief executive of Apple Inc, for more than 20 years.

Henry Ross Perot (/pəˈroʊ/ pə-ROH; June 27, 1930 – July 9, 2019) was an American businessman, politician, and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an independent campaign in the 1992 U.S. presidential election and a third-party campaign in the 1996 U.S. presidential election as the nominee of the Reform Party, which was formed by grassroots supporters of Perot's 1992 campaign. Although he failed to carry a single state in either election, both campaigns were among the stronger presidential showings by a third party or independent candidate in U.S. history.

Born and raised in Texarkana, Texas, Perot became a salesman for IBM after serving in the United States Navy. In 1962, he founded Electronic Data Systems, a data processing service company. In 1984, General Motors bought a controlling interest in the company for $2.4 billion ($6.1 billion in 2024). Perot established Perot Systems in 1988 and was an angel investor for NeXT, a computer company founded by Steve Jobs after he left Apple. Perot also became heavily involved in the Vietnam War POW/MIA issue, arguing that hundreds of American servicemen were left behind in Southeast Asia after the Vietnam War. During the presidency of George H. W. Bush, Perot became increasingly active in politics and strongly opposed both the Gulf War and the ratification of the North American Free Trade Agreement.

Mac is a brand of personal computers designed and marketed by Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh apple. The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops. Macs are currently sold with Apple's UNIX-based macOS operating system, which is not licensed to other manufacturers and exclusively bundled with Mac computers. This operating system replaced Apple's original Macintosh operating system, which has variously been named System, Mac OS, and Classic Mac OS.

Jef Raskin conceived the Macintosh project in 1979, which was usurped and redefined by Apple co-founder Steve Jobs in 1981. The original Macintosh was launched in January 1984 at US$2,495 (equivalent to $7,600 in 2024), after Apple's "1984" advertisement during Super Bowl XVIII. A series of incrementally improved models followed, sharing the same integrated case design. In 1987, the Macintosh II brought color graphics, but priced as a professional workstation and not a personal computer. Beginning in 1994 with the Power Macintosh, the Mac transitioned from Motorola 68000 series processors to PowerPC. Macintosh clones by other manufacturers were also briefly sold afterwards. The line was refreshed in 1998 with the launch of the iMac G3, reinvigorating the line's competitiveness against commodity IBM PC compatibles. Macs transitioned to Intel x86 processors by 2006 along with new sub-product lines MacBook and Mac Pro. Since 2020, Macs have transitioned to Apple silicon chips based on ARM64.
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Stanford Research Park (SRP) is a technology park established in 1951 as a joint initiative between Stanford University and the City of Palo Alto. It was the world's first university research park. It has more than 150 companies, including Rivian, HP, Tesla, SAP and Broadcom; previous high-profile tenants include Steve Jobs's NeXT Computer, Xerox PARC, and Facebook. It has been called "an engine for Silicon Valley" and "the epicenter of Silicon Valley".