Sport in Italy in the context of 2019 FIFA Women's World Cup

The national colours of Italy are green, white, and red, collectively known in Italian as il Tricolore (pronounced [il trikoˈloːre]; English: "the Tricolour"). The three Italian national colours appeared for the first time in Genoa on 21 August 1789 on the cockade of Italy shortly after the outbreak of the French Revolution, on 11 October 1796 they were used for the first time in Milan on a military banner, while on 7 January 1797 in Reggio Emilia they appeared for the first time on a flag.

In sport in Italy, it is instead common to use Savoy azure, a shade of blue that was adopted for the first time in 1910 on the uniforms of the Italy national football team and which owes its name to the fact that it is the color of House of Savoy, the ruling dynasty in Italy from 1861 to 1946. It became a national color with the unification of Italy (1861), and its use continued even after Italy became a republic (1946).

The Agnelli family (Italian pronunciation: [aɲˈɲɛlli]) is an Italian multi-industry business dynasty family founded by Giovanni Agnelli, one of the original founders of the Fiat motor company which became Italy's largest automobile manufacturer. They are also primarily known for other activities in the automotive industry by investing in Ferrari (1969), Lancia (1969), Alfa Romeo (1986) and Chrysler, the latter acquired by Fiat after it filed for bankruptcy in 2009. The Agnelli family is also known for managing, since 1923, and being majority investors of the conational Serie A football club Juventus FC since the club's conversion to a società a responsabilità limitata (similar to a limited liability company) in 1949, as well as being the first shareholders of Sisport. Most members of the family are stakeholders in privately-owned Giovanni Agnelli BV, which in turn has a controlling stake in the publicly listed holding company Exor.

The family has sometimes been described in American media as "the Kennedys of Italy" for their role in the country's contemporary history and their activity of patronage in modern art and in sports. As of 2020, the extended Agnelli family comprised about two hundred members.

Savoy blue (Italian: blu Savoia) or Savoy azure (azzurro Savoia), also known as Italian blue (blu italiano), is a shade of saturated blue between peacock blue and periwinkle, lighter than peacock blue. Since the middle ages, it has been the colour of the House of Savoy, the royal dynasty of the Kingdom of Italy from 1861 to 1946. As well as its predecessor state, the kingdom of Sardinia-Piedmonte.

Having become a National symbol of Italy with the Risorgimento (1859–70), its use continued even after the birth of the Italian Republic (1946) under the name Italian blue. Currently, it's used in the Presidential Standard of Italy, the sashes for the Italian Armed Forces' officers and the presidents of the Provinces of Italy during the official ceremonies, and of the blue jersey for Italian national sports teams.