SoundCloud in the context of "Sharing"

Mumble rap (also known as non-lyrical rap) is a loosely defined style and era of hip hop that emerged and proliferated via the online audio distribution platform SoundCloud during the mid-to-late 2010s. The term originated as a pejorative used to describe a vocal style characterized by unclear or incoherent enunciation, often described as "mumbling", which represented a shift away from traditional hip-hop conventions centered around complex or meaningful lyricism, and instead emphasizing other aspects of delivery like melody, mood, and tone.

While "mumble rap" originated as a pejorative, some have reappropriated the label, with various critics and artists defending the style as a new phase in the evolution of hip hop.

Midem is the acronym for Marché International du Disque et de l'Édition Musicale, which is organised annually in and around the Palais des Festivals et des Congrès in Cannes, France. The trade show began in 1967, organised by Reed MIDEM, a subsidiary of Reed Exhibitions. It is billed as the leading international business event for the music ecosystem. Several thousand musicians, producers, agents, managers, lawyers, executives, entrepreneurs and journalists from around the globe regularly attend the event, which is usually held at the end of January or early February. While delegates from recording, artist management, and publishers network, new artists showcase their material. Live music is presented in the evenings.

The event is developing like the industry, focused on the core music business (labels, publishers, rights societies and more), the technology sector (startups, developers and big tech companies), brands, and the agencies that represent them (for music and brand campaigns). Since 2007, the Midemlab competition for companies working in musictech has grown in importance. SoundCloud, Spotify and Songkick are among the companies that have risen to prominence after showcasing there.